Blog

Sun 27th May, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

o·ver·sell (vr-sl) tr.v. o·ver·sold (-sld), o·ver·sell·ing, o·ver·sells 1. To contract to sell more of (a stock or commodity) than can be delivered. 2. To be...

Clash of the Commercials

Tue 22nd May, 2012Fri 7th Jun, 2013|Ad Industry, Blog, Marketing Strategy

On CBS last night I viewed the show Clash of the Commercials: USA vs the World. The premise of the show was a countdown of...

Are we rewarding emotional intelligence enough in Trinidad?

Sun 20th May, 2012Fri 7th Jun, 2013|Ad Industry, Blog

Society rewards thinkers and doers. But only certain kinds of thinking and doing. Lawyers and surgeons get paid a lot for thinking and doing. Artists...

5 ways to ‘CYA’ in event planning

Wed 16th May, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

There’s a checklist of things every event coordinator considers when managing corporate and social events. However, if you’ve ever played the role, you’ll also know...

Whose your caddie?

Fri 11th May, 2012Fri 7th Jun, 2013|Ad Industry, Blog

According to the Inside Golf Magazine the great British golf broadcaster Henry Longhurst once said: "A good caddie is more than a mere assistant. He...

Be extraordinary. Digicel no longer bullies?

Sun 6th May, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

Digicel sure has learnt a few things since coming to T&T about 8 years or so ago. Remember when they first came? They were bullies. ...

Borat. Cultural Learnings of Advertising in TnT.

Mon 30th Apr, 2012Fri 7th Jun, 2013|Ad Industry, Blog

Back in 2006 when comedian Sacha Baron Cohen released his film, "Borat. Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan," the authorities...

Internet Hall of Fame

Fri 27th Apr, 2012Sat 1st Jun, 2013

I guess it was just a matter time. When I first heard of on CNN earlier this week about the Internet Hall of Fame, I...

Yagruma – Social Media to the rescue of Cuban artists

Tue 24th Apr, 2012Fri 7th Jun, 2013|Blog, Digital Marketing

For those who know me, you would know that I have some reservations when it comes to the social media. There are however, moments when...

The Hot, the Sweet and the Spicy

Tue 24th Apr, 2012Sat 1st Jun, 2013|News

The employees at Pepper Advertising jokingly refer to each other as “Peppers”. This is an especially fitting moniker in the Creative Department with its potpourri...