Radio Trinidad…can we learn from Radio Canada?
Under the Canadian Commercial Radio Policy, 35 per cent of all music aired each week on all AM and FM stations must be Canadian. In...
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“They cheat, they cheat, we want to see the score sheet”
The headline is taken from a Maestro calypso. It speaks to the lament of the pan-man every year after the Panorama Competitions. I was reminded...
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Why do brands die?
I was reading the "Remembering" section in today's Vancouver Sun and got thinking about my favorite topic; brands. And about why do brands die? or...
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Pepper closing but staying in pepper business.
After close to 7 years on the Trinidad and Tobago marketing scene, pepper advertising is closing its doors and opening its kitchen. Known for its...
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Urban Heartbeat and ME
“Urban Heartbeat – An artistic encounter in public spaces” The Embassy of the Federal Republic of Germany, Abovegroup Ogilvy and the Goethe-Institut Mexiko present Urban...
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Cutting track for gouti to run…
"Cutting track for goutie to run" is a local expression that means doing hard work that someone else comes along and benefits from. And often that...
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Kony 2012: What’s the verdict?
Some years ago I sat in the jury of a moot trial at the Hugh Wooding Law School where the team from Jamaica fought against...
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Kony up or Pony up?
Last October, Pepper Advertising and Arthur Lok Jack GSB co-hosted a Creative Workshop called “The Rules Behind Breaking Creativity Rules”, where we learned out of...
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Building a brand is a relay. Not an individual race.
In the movie Safe House, Denzel Washington tells his co-star Ryan Reynolds: ‘When they tell you “You’ve done a fine job, son. We’ll take it...
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T&T Carnival needs a makeover.
T&T Carnival needs a master plan. If this were a product marketed by a Company, there would be meetings going on about if the product...
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Brands need to be faithful.
Faithful to their positioning, I mean. I got a really classy invitation to the launch of 3zero at Pier One. With the four people involved...
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19 years – Slight pepperFri 16th Aug, 2024
AI in Action at the UWI Garden PartyMon 5th Aug, 2024
- BBQ Fundraiser for Candice Spence-VillafanaTue 27th Feb, 2024
Guava SeasonWed 31st Jan, 2024
Meet our new Intern – JosephMon 26th Jun, 2023
chat gbt talks back…and fastThu 26th Jan, 2023
Pepper Advertising launches 2 new GuysWed 4th Jan, 2023
23 predictions for 2023 in T&TThu 29th Dec, 2022
Pepper picks Ariana for Golden PepperMon 19th Dec, 2022
10 things Marketing in T&T needs to fixTue 22nd Nov, 2022
The Old Agency Model has died.Mon 31st Oct, 2022
Keep your Brand Engine runningMon 26th Sep, 2022
10 ways to make your NGO more effective in T&T.Tue 17th Dec, 2013
Barry through the looking glassThu 26th Aug, 2010
Is social media a fad? 5 Statistics say no.Fri 14th May, 2010
Pepper and Pizza-Eating: A Match Made in HeavenWed 15th Aug, 2018
10 things T&T Carnival needs to make it better in 2012Tue 26th Jul, 2011
Should I bring my agency in house?Thu 11th Aug, 2011
During a recession, spend more on advertising, not lessThu 1st Oct, 2009
5 Engaging Independence Posts, 1 Key TakeawayMon 2nd Sep, 2013
- TTMF – Here to Home PartyTue 30th Jun, 2020
TTMF BillPay Online GraphicThu 25th Jun, 2020
Protox Pro MemesThu 25th Jun, 2020