Blog

Mon 23rd Apr, 2012Fri 7th Jun, 2013|Blog, Off-Topic

Here's a mighty nation in search of its truth After all that has gone before we took and we'll take some more.... (David Rudder -...

The Pitch

Mon 23rd Apr, 2012Fri 7th Jun, 2013|Ad Industry, Blog

I am a person who vehemently dislikes reality shows because, really, how "real" can people be with cameras and crew all around. A true reality...

Radio Trinidad…can we learn from Radio Canada?

Sat 7th Apr, 2012Sun 21st Jun, 2020|Blog, Traditional Advertising

Under the Canadian Commercial Radio Policy, 35 per cent of all music aired each week on all AM and FM stations must be Canadian. In...

“They cheat, they cheat, we want to see the score sheet”

Wed 4th Apr, 2012Fri 7th Jun, 2013|Blog, Off-Topic

The headline is taken from a Maestro calypso. It speaks to the lament of the pan-man every year after the Panorama Competitions. I was reminded...

Why do brands die?

Tue 3rd Apr, 2012Sun 21st Jun, 2020|Blog, Marketing Strategy

I was reading the "Remembering" section in today's Vancouver Sun and got thinking about my favorite topic; brands. And about why do brands die? or...

Pepper closing but staying in pepper business.

Sun 1st Apr, 2012Fri 7th Jun, 2013|Blog, News, Off-Topic, Pepper

After close to 7 years on the Trinidad and Tobago marketing scene, pepper advertising is closing its doors and opening its kitchen. Known for its...

Urban Heartbeat and ME

Sun 25th Mar, 2012Fri 7th Jun, 2013|Ad Industry, Blog, News, Pepper

“Urban Heartbeat – An artistic encounter in public spaces” The Embassy of the Federal Republic of Germany, Abovegroup Ogilvy and the Goethe-Institut Mexiko present Urban...

Cutting track for gouti to run…

Sat 17th Mar, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

"Cutting track for goutie to run" is a local expression that means doing hard work that someone else comes along and benefits from. And often that...

Kony 2012: What’s the verdict?

Fri 16th Mar, 2012Sun 21st Jun, 2020|Blog, Digital Marketing

Some years ago I sat in the jury of a moot trial at the Hugh Wooding Law School where the team from Jamaica fought against...

A Day on the Internet

Tue 13th Mar, 2012Thu 14th May, 2020|Blog, Digital Marketing

These mind-numbing figures represent one day on the internet

Kony up or Pony up?

Thu 8th Mar, 2012Fri 7th Jun, 2013|Blog, Digital Marketing

Last October, Pepper Advertising and Arthur Lok Jack GSB co-hosted a Creative Workshop called “The Rules Behind Breaking Creativity Rules”, where we learned out of...