Blog

It’s the little things that make me love you so.
Fri 6th Jan, 2012|Blog, Marketing Strategy
No I'm not talking about my wonderful wife Rebecca. I'm talking about my second love: brands. So often as brand managers we are looking for...
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12 Digital Marketing Predictions for 2012
Wed 4th Jan, 2012|Blog, Digital Marketing
In 2011 we've seen many businesses embrace digital marketing and the trend will surely continue in 2012. Here are my predictions for the T&T market,...
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11 random lessons of 2011
Fri 30th Dec, 2011|Blog, Off-Topic
As we come to the end of 2011, here are some lessons that I have learnt. Life is short. Live your dream and wear your...
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Our day will come
Fri 30th Dec, 2011|Blog, Off-Topic
"Our day will come.  And we'll have everything.  Our day will come.  If we just wait a while." These are some of the lyrics from...
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Paying for passion
Thu 29th Dec, 2011|Blog, Off-Topic
How come some people are passionate and others are just prepared to tick the boxes. And sometimes not even that. I find the most passionate...
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Women taking over
Wed 28th Dec, 2011|Blog, Off-Topic
At a recent Lok Jack GSB symposium Langston Roach, a feature speaker, said he does not hire men.  He said men were lazy and unreliable. ...
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9 ways T&T Carnival Fetes have changed. And 1 way they have not.
Wed 28th Dec, 2011|Blog, Off-Topic
All Inclusives for the 'well off' are now mainstream.  And fetes for 'the masses' are now niche. No steelband music.  Once upon a time Starlift...
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Thank you. Lessons from a Vancouver bus ride.
Tue 27th Dec, 2011|Blog, Off-Topic
One thing that sticks out about travelling in Vancouver is how people say thank you when leaving the bus.  I mean no matter how crowded...
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10 hard questions for Trinidad and Tobago.
Wed 21st Dec, 2011|Blog, Off-Topic
When will we get serious?  The world is getting tougher and people who we normally turn to for help, need help themselves.  We must turn...
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Whose going to be the first to use the “N” word?
Mon 19th Dec, 2011|Blog, Off-Topic
Our best judgement says no, yet we say yes.  And why?  Because we need the money.  We like the perks that come with the job....
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Brand differentiation made fresh.
Sun 18th Dec, 2011|Blog, Marketing Strategy
I'm spending Christmas in Vancouver and in my neighbourhood browsing trek came across Cobs. You actually smell them before you see them. Their sidewalk sandwich board makes...
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10 things T&T ad agencies need to fix.
Wed 14th Dec, 2011|Ad Industry, Blog
People management skills.  We have Creative Directors and Media Directors and no People Directors. Stop the train.  Speed is killing the quality of creative.  Great...
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