Blog

10 things T&T ad agencies need to fix.
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People management skills.  We have Creative Directors and Media Directors and no People Directors. Stop the train.  Speed is killing the quality of creative.  Great...
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The Internet: 1996 vs 2011
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I came across this infographic on the Social Times website and thought it interesting. I hope you do too. How The Internet Looked in 1996...
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Many roads to the mind. Why everyone is an advertising expert.
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When you go to your dentist, mechanic or baker, they can more or less give you a few options to solve your problem. Do a filling. Remove...
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Horse Racing looking for a Silver Bullet.
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Two thoroughbreds come to mind when I think of the waste that is about to take place in two days time.  The waste I refer to...
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The Digital Pan App
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It's here! An app to play the pan. According to the developers, "The Digital Pan Mobile App is the only steelpan app that is officially and...
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The Caribbean Digital Expo 2011
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I had the privilege of attending the Caribbean Digital Expo 2011 on November 22 that was put on by Caribbean Ideas in collaboration with several sponsors. As...
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Michelangelo. My hero.
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We have all experienced it at one time or other; the client wants a change done to the artwork or the copy that really does...
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Coming to a third screen near you.
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Traditional marketers, including advertising agencies have largely been in denial about the new digital media.  It’s common to be in denial when one is comfortable...
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New business pitches. How do you win?
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Greg Verdino in a recent blog post had this to say about pitches.  "Anyone who has spent time at agencies knows that the new business...
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A T&T fan in a sea of golden Jaguars
Today’s Gospel and T&T Football.
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Today's Gospel took me right back to Guyana and our demise 2 nights ago.  The most common understanding of the parable in Matthew's Gospel 25:14-30...
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Ian Alleyne and Christmas. Doh hot yuh head.
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I can just see it.  The client says "We need something that will break through the clutter this Christmas. We don't have as big a budget...
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The magic plate that caused a magic moment
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When last do you remember clients and agencies sitting together in a forum that was not about a new pitch, an error with insertions, problems...
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