Blog

Ian Alleyne and Christmas. Doh hot yuh head.

Wed 2nd Nov, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

I can just see it. The client says "We need something that will break through the clutter this Christmas. We don't have as big a budget...

The magic plate that caused a magic moment

Tue 1st Nov, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

When last do you remember clients and agencies sitting together in a forum that was not about a new pitch, an error with insertions, problems...

Ham and Grog. Does a promotion have a shelf life?

Mon 31st Oct, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Every Christmas COURTS features their "Ham and Grog" Promotion as their point of difference; to get their cash register to ring in the crucial last...

Hats Off To Talent and Creativity

Mon 31st Oct, 2011Sun 15th Aug, 2021|Blog

Trinbagonians felt a sense of jubilance and great pride for home grown Anya Ayoung Chee’s phenomenal win on Project Runway. Those who followed the entire...

What’s the secret of the gyro?

Tue 25th Oct, 2011Sat 1st Jun, 2013|Blog, Marketing Strategy

I can't help but be amazed at the popularity of the gyro in Trinidad. It is the new craze and the new crave. The gyro...

Less > more: 20 minimalist print ads that inspire.

Mon 24th Oct, 2011Tue 26th Aug, 2014|Blog, Traditional Advertising

In today’s world, advertisements play a very important role for the success of a product or company. They must deliver powerful messages which attract people’s...

Grammar can make you lose money

Mon 24th Oct, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Marketing Strategy

I have said it a thousand times: "12:00 p.m. and 12:00 a.m. do not exist." "4.30 is a price, not the time." "Americans spell with...

If only Gene Miles had social media

Fri 21st Oct, 2011Sat 8th Jun, 2013|Blog, Digital Marketing

Last evening I went to the premiere of Tony Hall's new play Miss Miles: The Woman of the World at the Little Carib Theatre. This...

Weird might be the new normal.

Tue 18th Oct, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

I'm now reading Seth's latest masterpiece "WE ARE ALL WEIRD". Essentially, Seth puts forward the view that the bell curve is no longer shaped like...

Fatima College as brand.

Sun 16th Oct, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

After attending the Annual Salt and Pepper Annual Fundraiser last night I got thinking about my school again. Salt and Pepper allows Fatima Old Boys...