Blog

Hats Off To Talent and Creativity
Mon 31st Oct, 2011|Blog
Trinbagonians felt a sense of jubilance and great pride for home grown Anya Ayoung Chee’s phenomenal win on Project Runway. Those who followed the entire...
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What’s the secret of the gyro?
Tue 25th Oct, 2011|Blog, Marketing Strategy
I can't help but be amazed at the popularity of the gyro in Trinidad. It is the new craze and the new crave. The gyro...
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Less > more: 20 minimalist print ads that inspire.
Mon 24th Oct, 2011|Blog, Traditional Advertising
In today’s world, advertisements play a very important role for the success of a product or company.  They must deliver powerful messages which attract people’s...
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Grammar can make you lose money
Mon 24th Oct, 2011|Ad Industry, Blog, Marketing Strategy
I have said it a thousand times: "12:00 p.m. and 12:00 a.m. do not exist." "4.30 is a price, not the time." "Americans spell with...
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If only Gene Miles had social media
Fri 21st Oct, 2011|Blog, Digital Marketing
Last evening I went to the premiere of Tony Hall's new play Miss Miles:  The Woman of the World at the Little Carib Theatre. This...
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Weird might be the new normal.
Tue 18th Oct, 2011|Blog, Marketing Strategy
I'm now reading Seth's latest masterpiece "WE ARE ALL WEIRD".  Essentially, Seth puts forward the view that the bell curve is no longer shaped like...
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Fatima College as brand.
Sun 16th Oct, 2011|Blog, Marketing Strategy
After attending the Annual Salt and Pepper Annual Fundraiser last night I got thinking about my school again.  Salt and Pepper allows Fatima Old Boys...
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Red, White and WACK.
Fri 14th Oct, 2011|Blog, Marketing Strategy
Kenny and Dianne Phillips are doing something we thought could not be done. They have found a way to make a radio station playing only local...
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The worst day EVER!
Wed 12th Oct, 2011|News
    Clearly the guy above is having a bad day. He's got caught out by a deadline without an idea and he's had a...
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Don’t ask for a kiss on your first date.
Mon 10th Oct, 2011|Blog, Marketing Strategy
  Recently I added a Linked-in connection and before I could read the "Congratulations you and ........are now connected", she was trying to sell me...
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The new Facebook Timeline is WILD!
Sat 8th Oct, 2011|Blog, Digital Marketing
This is what your Facebook Fan page is going to look like within the next few weeks (click for a larger view). Everybody who told...
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Every thing you do affects your brand
Would Rolex sponsor an All Fours League?
Sat 8th Oct, 2011|Blog, Marketing Strategy
As marketing people we need to be brand police.  Brand police make sure that brands stay faithful to their positioning. For example, Single Barrel has been spending...
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