Blog

I am all out
Fri 17th Jun, 2011|Ad Industry, Blog, Digital Marketing, Marketing Strategy
At the risk of appearing to be a fraud at my job (I hope the boss does not see this blog), I say that I...
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10 ways you know your ads are working
Fri 17th Jun, 2011|Ad Industry, Blog
You are meeting and sometimes beating sales targets Your brand name starts appearing in songs Competitor references your ads in their ads People start blogging...
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Keeping Kimberley’s Smile
Wed 15th Jun, 2011|Blog
Kimberley is a beautiful, energetic seventeen year old, who is in the peak of her life.  She is a form five student of Holy Name...
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Reaping what we sow
Tue 14th Jun, 2011|Ad Industry, Blog, Traditional Advertising
Yesterday morning I got the news that the 25 year old son of a good friend was kidnapped and the home of another friend was...
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What’s in a name?
Fri 10th Jun, 2011|Blog, Marketing Strategy
Ever wonder how some of the most famous products and services get their names?  Think of brands like "Flickr", "Meebo", "Tumblr" or even Amazon's latest...
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Is FIFA a strong brand? Can it be replaced?
Wed 1st Jun, 2011|Blog, Marketing Strategy
Interbrand, one of the acknowledged leaders in assessing brands, measures brand value using 3 criteria:  (source: http://www.interbrand.com/en/best-global-brands/best-global-brands-methodology/Overview.aspx) Financial Performance Financial performance measures an organization’s raw...
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7 things I don’t like about Facebook.
Wed 1st Jun, 2011|Blog, Digital Marketing
June makes it a year since I joined the Facebook crowd. I did this reluctantly. I previously had wanted no part of this internet group...
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Forcing Yourself on the Market
Mon 30th May, 2011|Blog, Marketing Strategy
According to his website, Ephraim M. Martin, entrepreneur, publisher and TV personality, is the Founder and Chairman of four prestigious annual events.  He brought one...
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Speak your mind. Please.
Sun 29th May, 2011|Blog
In T&T we are not encouraged to speak our mind.  Our teachers expect us to regurgitate exactly what's in the text.  Our parents don't want...
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Winning Leadership Lessons to build a great organisation – Robin Sharma
Sat 28th May, 2011|News
I had the privilege of attending the Growing Leaders Foundation event on May 23, 2011 at the Trinidad Hilton with feature speaker Robin Sharma, one of the...
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Are Ad Agencies dying?
Fri 27th May, 2011|Ad Industry, Blog, Traditional Advertising
As the operator of an ad agency, I have to tell you that these days I have been thinking about the changes I'm seeing and...
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New Age advertising – The rise of Twitter
Thu 26th May, 2011|Blog, Digital Marketing, Marketing Strategy
twit·ter v. twit·tered, twit·ter·ing, twit·ters v.intr. 1. To utter a succession of light chirping or tremulous sounds; chirrup.  2. a. To speak rapidly and in...
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