Blog

50 Years of Independence – How yuh feel?
Sun 19th Jun, 2011
Next year we celebrate 50 years of independence,  50 years of leaving our  mother's house and launching out on our own.  When we turned 25...
Read More »
Vice President of Starting
Sat 18th Jun, 2011|Ad Industry, Blog
My 17 year old son Diego saw me reading the latest Seth Godin masterpiece Poke the Box and started poking into it himself.  After a...
Read More »
I am all out
Fri 17th Jun, 2011|Ad Industry, Blog, Digital Marketing, Marketing Strategy
At the risk of appearing to be a fraud at my job (I hope the boss does not see this blog), I say that I...
Read More »
10 ways you know your ads are working
Fri 17th Jun, 2011|Ad Industry, Blog
You are meeting and sometimes beating sales targets Your brand name starts appearing in songs Competitor references your ads in their ads People start blogging...
Read More »
Keeping Kimberley’s Smile
Wed 15th Jun, 2011|Blog
Kimberley is a beautiful, energetic seventeen year old, who is in the peak of her life.  She is a form five student of Holy Name...
Read More »
Reaping what we sow
Tue 14th Jun, 2011|Ad Industry, Blog, Traditional Advertising
Yesterday morning I got the news that the 25 year old son of a good friend was kidnapped and the home of another friend was...
Read More »
What’s in a name?
Fri 10th Jun, 2011|Blog, Marketing Strategy
Ever wonder how some of the most famous products and services get their names?  Think of brands like "Flickr", "Meebo", "Tumblr" or even Amazon's latest...
Read More »
Is FIFA a strong brand? Can it be replaced?
Wed 1st Jun, 2011|Blog, Marketing Strategy
Interbrand, one of the acknowledged leaders in assessing brands, measures brand value using 3 criteria:  (source: http://www.interbrand.com/en/best-global-brands/best-global-brands-methodology/Overview.aspx) Financial Performance Financial performance measures an organization’s raw...
Read More »
7 things I don’t like about Facebook.
Wed 1st Jun, 2011|Blog, Digital Marketing
June makes it a year since I joined the Facebook crowd. I did this reluctantly. I previously had wanted no part of this internet group...
Read More »
Forcing Yourself on the Market
Mon 30th May, 2011|Blog, Marketing Strategy
According to his website, Ephraim M. Martin, entrepreneur, publisher and TV personality, is the Founder and Chairman of four prestigious annual events.  He brought one...
Read More »
Speak your mind. Please.
Sun 29th May, 2011|Blog
In T&T we are not encouraged to speak our mind.  Our teachers expect us to regurgitate exactly what's in the text.  Our parents don't want...
Read More »
Winning Leadership Lessons to build a great organisation – Robin Sharma
Sat 28th May, 2011|News
I had the privilege of attending the Growing Leaders Foundation event on May 23, 2011 at the Trinidad Hilton with feature speaker Robin Sharma, one of the...
Read More »