Blog

Banner Advertising 101
Fri 9th Apr, 2010|Blog, Traditional Advertising
A common practice in T&T is to produce banners to advertise events.  These are normally placed on a fence on the highway, in front of...
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How can we make the pan more marketable?
Wed 7th Apr, 2010|Blog, Marketing Strategy
Pan needs a big idea. Like when Peter Ueberroth made the 1984 Olympics the TV games, raising close to a billion US dollars from broadcast...
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Googling our advertising to oblivion
Sat 3rd Apr, 2010|Ad Industry, Blog
For some of us, Google can be the enemy of creative thinking.  Or at least original, from the depths of your soul thinking.  It’s so...
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duck doubles
Here comes another Doubles blog. Duck!
Fri 2nd Apr, 2010|Blog, Marketing Strategy
It had to happen and it has. Now you can get meat in your doubles. And fittingly it has arrived in the capital of doubles,...
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Bull in a bullfight
Subduing the bull: Monster’s Marketing is Top Notch
Wed 31st Mar, 2010|Blog, Marketing Strategy
A 2002 Gallup poll found that 68.8% of Spaniards express "no interest" in bullfighting while 20.6% expressed "some interest" and 10.4% "a lot of interest."...
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USA Today launches in Trinidad
Mon 29th Mar, 2010|Blog, Marketing Strategy
The invitation was impressive. The teasers created mystery and curiosity. The launch was held at the posh Hyatt Regency, where “the location has become the...
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Domino’s eat humble pie
Mon 22nd Mar, 2010|Blog, Marketing Strategy
The writing was on the wall.  Dominos didn't like its placing among the large pizza chains.  And their self inflicted wound courtesy the disgusting actions of...
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The Kit Kat Bench
Sun 14th Mar, 2010|Ad Industry, Blog
Creativity is not about doing extraordinary things simply, it is about doing simple things extraordinarily. For example, check out this outdoor bench that Kit Kat...
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Are you happy with your job?
Thu 11th Mar, 2010|Blog, Marketing Strategy
Some people work because they have to. Others truly love what they do, and they're willing to take some lumps for the company as long...
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The New American Dream
Mon 8th Mar, 2010
I am currently reading Seth Godin's new book Linchpin which is so compelling and purpose-filled, that I wanted to share an excerpt. The American Dream...
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Ad agencies are in trouble
Thu 4th Mar, 2010|Ad Industry, Blog
Some of it is externally driven, like the new media movement.  Much of it is self inflicted.  For example, in T&T the AATT prescribes that...
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The Art of Marketing
Wed 3rd Mar, 2010|Blog, Marketing Strategy
I very recently attended the Art of Marketing Conference in Toronto. The event was billed as: Canada's Marketing & Innovation Conference This one day conference...
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