Blog

Mon 9th Nov, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

Should George’s X Doubles have a website? I can feel it. We are going to wake up one day soon and find everyone, even a...

What Minister Hunt could have done differently

Mon 9th Nov, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

I have not been following the Flag at the National Stadium issue very closely; however, I know enough to know that from henceforth Minister Hunt...

Inspiration: Clever Logo Design Ideas

Mon 9th Nov, 2009Tue 26th Aug, 2014|Blog, Traditional Advertising

My pick for Ad inspiration Mondays...cleverly implemented logo design ideas. Stunning wordmarks, strong icons and intelligent combinations. Take a look how designer’s ideas are tranformed...

The Future of Advertising

Thu 29th Oct, 2009Sun 9th Jun, 2013|Ad Industry, Blog, Marketing Strategy

People don't need advertising anymore to tell them about new products. And if they want to find out, they will find out on their terms.

Are you untouchable?

Mon 26th Oct, 2009Sun 9th Jun, 2013|Ad Industry, Blog

I’ve been reading an article in the New York Times titled “The Untouchables” which basically talks about how you must stay ahead of the curve...

Differentiation: Vanilla or Chocolate Macadamia?

Sun 25th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

In a world in which more and more average work can be done by a computer, robot or talented foreigner faster, cheaper "and just as...

Sonnet to Venky’s

Fri 23rd Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

We did not know her because we just met A perfect stranger in a far far place She saw no religion she saw no race Welcomed with open...

Has Venky’s paid it forward…..

Fri 23rd Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

One cardinal rule in marketing is that you must get distribution before you start advertising. Why tell people about a product that they cannot find. That is a double...

Viral Video Success: Volkswagen’s Fun Theory

Thu 22nd Oct, 2009Tue 26th Aug, 2014|Blog, Digital Marketing

In case you missed it, an amazingly good example of a social media campaign. Take note those of you searching for ideas to jump start...

2 Branding Ideas not born from a Press Ad

Thu 22nd Oct, 2009Sun 9th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Two outstanding examples of branding, NOT involving traditional media. CUNA chooses to feature their employees in newly designed uniforms. UTC awards a more than worthy...