10 Things that worry me about the Ad Business in T&T

  1. Not enough marketing mentors.  So whose teaching marketing craft?
  2. Ads that win awards don’t necessarily sell more products.
  3. The ad industry is not investing in any self improvement.  Research is non-existent.  So we are all guessing.
  4. Tactics trump strategy.  With most clients and most agencies.
  5. Agencies are not often enough seen as partners in the clients’ mission to build brands and drive sales.
  6. For too many agencies and clients, marketing equals advertising.
  7. Agencies (including pepper) do pitches for free.
  8. Everyone, and I mean everyone, has an opinion that counts on an advertisement.
  9. The time-frames agencies get to develop campaigns are patently inadequate.  And we accept it.
  10. Agencies not investing enough in our people.
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