A common practice in T&T is to produce banners to advertise events. These are normally placed on a fence on the highway, in front of a school or some such high traffic vantage point. Nine out of ten times the banner is a regurgitation of the press ad. Or if there’s no press ad, it’s populated with every fact about the event.
The banner should be used to communicate only one thing. Like “Fatima Mayfair Sunday May 2”. Full stop. There’s no need to say “Disco, Hoopla, Children’s World, Bingo, Bar, Bar-b-Q Lunches.” Or to indicate the time 10.00am to 6.00pm. People know what a Mayfair offers. And since Fatima has been having one for over 40 years, people probably know what to expect.
Is it that we reason that since people are reading the banner any way, we should maximise what we tell them. The thing is when we give them too much to read, they read nothing.
So pick one core detail of your event and communicate that and leave the other facts for other channels.
