Marketing Strategy

Ham and Grog. Does a promotion have a shelf life?

Mon 31st Oct, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Every Christmas COURTS features their "Ham and Grog" Promotion as their point of difference; to get their cash register to ring in the crucial last...

What’s the secret of the gyro?

Tue 25th Oct, 2011Sat 1st Jun, 2013|Blog, Marketing Strategy

I can't help but be amazed at the popularity of the gyro in Trinidad. It is the new craze and the new crave. The gyro...

Grammar can make you lose money

Mon 24th Oct, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Marketing Strategy

I have said it a thousand times: "12:00 p.m. and 12:00 a.m. do not exist." "4.30 is a price, not the time." "Americans spell with...

Weird might be the new normal.

Tue 18th Oct, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

I'm now reading Seth's latest masterpiece "WE ARE ALL WEIRD". Essentially, Seth puts forward the view that the bell curve is no longer shaped like...

Fatima College as brand.

Sun 16th Oct, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

After attending the Annual Salt and Pepper Annual Fundraiser last night I got thinking about my school again. Salt and Pepper allows Fatima Old Boys...

Red, White and WACK.

Fri 14th Oct, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Kenny and Dianne Phillips are doing something we thought could not be done. They have found a way to make a radio station playing only local...

Don’t ask for a kiss on your first date.

Mon 10th Oct, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Recently I added a Linked-in connection and before I could read the "Congratulations you and ........are now connected", she was trying to sell me...

Would Rolex sponsor an All Fours League?

Sat 8th Oct, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

As marketing people we need to be brand police. Brand police make sure that brands stay faithful to their positioning. For example, Single Barrel has been spending...