Marketing Strategy

Vitally funny
Wed 17th Jan, 2018|Ad Industry, Blog, Marketing Strategy
I grew up in a Trinidad and Tobago that was quite a jolly place. We were very happy-go-lucky back in the 70's and 80's. We...
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Mainly because of the meat.
Fri 8th Dec, 2017|Blog, Marketing Strategy
Brands become brands because people know what they stand for and they deliver on their promises. In my University days, Dominion Supermarket figured out that...
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What Can Thor Teach Us About Marketing?
Tue 5th Dec, 2017|Ad Industry, Blog, Marketing Strategy
“Every story tells a story that has already been told.” – Umberto Eco, The Name of the Rose   One of the great struggles of...
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I See You
Fri 10th Nov, 2017|Blog, Marketing Strategy
Comic Sans is known as the World’s Most Hated Font. Petitions to ban it entirely have been around for years, with some gathering more than...
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There’s Customer Service, and then there’s CUSTOMER SERVICE!
Tue 28th Mar, 2017|Blog, Marketing Strategy
Just wanted to share an experience on how customer service can vary by rep, in the same company. I recently purchased a Samsung S7 and...
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Love Me Now
Fri 24th Feb, 2017|Blog, Marketing Strategy
February is the month of love. This month everyone is professing their love for their significant others by presenting them with a bouquet of roses,...
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Australia’s new ad campaign: Yay or Nay?
Mon 23rd Jan, 2017|Ad Industry, Blog, Marketing Strategy
Regular readers of this blog may recall a few tourism advertisement I featured from different parts of the world. In particular, I had loved the...
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Super Shoppers
Fri 9th Dec, 2016|Marketing Strategy
Christmas is around the corner and Trinis are in the Christmas shopping mood! What to buy? Where to go? Is it the right gift? These...
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Neuromarketing for business
Mon 7th Nov, 2016|Marketing Strategy
Have you ever heard about neuromarketing? If the answer is “no”, then you might want to take a few minutes to look into what might...
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Great ad copy from the untrained
Tue 25th Oct, 2016|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Off-Topic, Traditional Advertising
Recently a friend posted on her Facebook wall a simple testament to her favourite watering hole. It was a picture of very frosty Stag bottle...
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Good serving Republic Bank
Fri 7th Oct, 2016|Blog, Marketing Strategy, Off-Topic
Today I went to Republic Bank to cash a cheque. The thought of going to the bank on a Friday around noon is quite daunting....
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Hillary’s brand lacks clarity.
Wed 27th Jul, 2016|Blog, Marketing Strategy
Unless you have absolute clarity of what your brand stands for, everything else is irrelevant. – Mark Baynes "It's the economy, stupid."  This bit of down-home...
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