Marketing Strategy

Mon 14th Feb, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

I stayed away from writing a blog on the Angostura Single Barrel campaign despite my dislike of it and my confusion as to the intended...

What am I buying?

Thu 3rd Feb, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Are 'All Inclusive" Fetes priced high? Or are they great value? Well let's do some math. A glass of wine, Scotch or Premium Rum drink...

Is Machel Montano messing with his brand by going back into Soca Monarch?

Sat 29th Jan, 2011Sun 9th Jun, 2013|Blog, Marketing Strategy

Machel is going back into the Soca Monarch and the fans love it. And that's all that should matter right? Wrong! Machel has been...

Don’t advertise. Get your service right first, please.

Fri 14th Jan, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

I'm finding myself telling my service clients, with increasing frequency, to focus on their operations before investing in advertising. And recently the pepper GM has...

Wanted: A local revolution

Wed 5th Jan, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

The Holiday season is a great time to reflect, relax, re-connect and revive for the new year. While I had little time to do any of...

Attending… Maybe… Awaiting… 10 ways to get her to choose your brand

Sat 25th Dec, 2010Tue 22nd Oct, 2013|Blog, Marketing Strategy

Make sure your brand works (does what it says it would do) Own one thing in her mind and heart (what do you mean to...

Here’s a company that blows away customers. Literally.

Sun 19th Dec, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Bloomberg TV (Flow Channel 30) has some really good stuff for anyone interested in entrepreneurship. Like right now the founder of Zappos, Tony Hsien is on...here's...

10 Things I would do to differentiate T&T.

Sun 19th Dec, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

1. Own one thing. (I believe that one thing could be in the area of culture for core segment) 2. Divide to conquer (Segment the...

Where will you spend next year’s budget?

Wed 15th Dec, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

What will deliver the goods for you in 2011 in terms of advertising ROI? The options available are captured in the following marketing drivers: Advertising,...

Bye local

Mon 13th Dec, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

During my boyhood, after the jolly free-spending oil boom days were over, the recession hit sweet T and T, “Boop!” like a big stone hit...

A Roti and a Red Solo

Sun 12th Dec, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Thank You Serjad Makmadeen (taken from Newsday article) What a story. You have to admire entrepreneurs especially when they start from below zero. Born in...