Marketing Strategy

Mon 12th Nov, 2012Fri 7th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Writing for radio is my strong point. I love this medium as it costs a fraction to produce in comparison to television so there is...

Diversify or die. A lesson from a T&T start up.

Sun 14th Oct, 2012Sun 21st Jun, 2020|Blog, Marketing Strategy

Pepper is doing in seven years what T&T has not been able to do in 50 years. We are diversifying. In the early years we...

How 12 top brands got their names

Sun 19th Aug, 2012Wed 21st Jul, 2021|Blog, Marketing Strategy

I came across this article on the MSN Money webpage and thought it worth sharing. Think naming a baby is tough? Try naming a cookie. Or...

Agency or Client

Tue 7th Aug, 2012Sun 21st Jun, 2020|Blog, Marketing Strategy

I am attending a marketing course Shoppers Marketing at Lok Jack GSB and after the first hour I was reminded why I love Marketing. Having...

Great Companies keep moving the finish line.

Sun 5th Aug, 2012Sun 21st Jun, 2020|Blog, Marketing Strategy

(Full disclosure the Agency I lead, Pepper, does work for ANSA McAL) John Barrow, a professor of mathematical sciences at Britain’s Cambridge University, believes that...

Attention T&T ad people: “The consumer isn’t a moron.”

Wed 1st Aug, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

“The consumer isn't a moron; she is your wife.” So goes a quote from David Ogilvy, referred to by some as the Father of Advertising. ...

Trust…Earned or Burned

Mon 16th Jul, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

I always raise my eyebrows when clients say they are trustworthy. Mostly because its not something that you can define of your brand. Its one...

Marketing Events in the Twitterverse

Mon 9th Jul, 2012Wed 21st Jul, 2021|Blog, Digital Marketing, Marketing Strategy

There is no denying that Facebook has penetrated the psyche of Trinbago culture almost as much as the Internet itself, and remains the preferred social...