Marketing Strategy

Sun 12th Feb, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

The challenge for brands is to deepen the connection with its tribe. This can be done by really understanding what they want and giving them...

In the land of the blind…

Wed 8th Feb, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

Desiderius Erasmus Roterodamus is credited with coming up with the phrase, "in the land of the blind, a one eye man is king". I first...

Sponsorhip is more than writing a cheque

Sat 4th Feb, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

One of the ways brands are able to connect with people are through sponsorships of events and alliances with celebrities, social, cultural and sporting groups. ...

Not the letter I would have written

Sat 28th Jan, 2012Sun 21st Jun, 2020|Blog, Marketing Strategy

This letter reveals a few things. Mrs Blackman is under extreme stress as one would expect. Mrs Blackman does not understand that this is her...

Fatima fete ticket lottery – CONGRATULATIONS!!!!

Thu 26th Jan, 2012Sun 9th Jun, 2013|Blog, Marketing Strategy

Differentiation is key to branding. The Fatima Fete, put on by its Old Boys Association (FOBA), continues to show that its organisers understand what it...

Visual Hammer

Fri 20th Jan, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

Every once in a while I come across something that simplifies this creative job that I do or reinforces it. This video on the visual...

Fatima and Bishop’s winning the Fete Intercol.

Sun 15th Jan, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

Full Disclosure: I'm a Fatima Old Boy and past President of the Alumni Association and if you cut me, you will find yellow and blue...

Business Nightmares

Wed 11th Jan, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

We are always shown the success stories of the big global brands or the big names in advertising who are at the top of their...

It’s the little things that make me love you so.

Fri 6th Jan, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

No I'm not talking about my wonderful wife Rebecca. I'm talking about my second love: brands. So often as brand managers we are looking for...

Brand differentiation made fresh.

Sun 18th Dec, 2011Fri 7th Jun, 2013|Blog, Marketing Strategy

I'm spending Christmas in Vancouver and in my neighbourhood browsing trek came across Cobs. You actually smell them before you see them. Their sidewalk sandwich board makes...