Blog

12 ‘hard to make’ predictions about T&T Carnival 2014. (that I will go ahead and make anyway)
Fri 27th Dec, 2013|Blog, Off-Topic
Bands/masquerders will complain about how long they had to wait to get into the Savannah with 3 to 4 hour waits on one spot Bunji...
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Christmas Memories
Mon 23rd Dec, 2013|Blog, Off-Topic
Ok here are some Christmas memories from my childhood: - Whitewashing walls - Polishing the floor with Mansion floor polish; we had a heavy metal...
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My Christmas gift to brand managers.
Fri 20th Dec, 2013|Blog
So how do you make sure your brand wins in 2014?  In short, stop following the crowd. Start your own movement.  You may have noticed...
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6 Biggest challenges facing marketers in T&T.
Thu 19th Dec, 2013|Blog, Marketing Strategy
Measuring ROI on investments Creating positive customer experiences Branding and brand discipline, in a sea of products and brands Mining insights by leveraging data Acquiring...
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Many times David is Goliath.
Thu 19th Dec, 2013|Blog, Marketing Strategy
I'm now reading David and Goliath by Malcolm Gladwell.  He is one of my favourite authors with his counter-intuitiveness.  “We have,” writes Gladwell, in summing...
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10 ways to make your NGO more effective in T&T.
Tue 17th Dec, 2013|Blog, Off-Topic
 Make sure you have the right leader.  (integrity to burn, well connected, can motivate others NOT a one man band, lots of drive). Attract doers...
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10 Things that make T&T special.
Tue 17th Dec, 2013|Blog
We are mostly decent, generous people We have the music of the steel drum Our churches, mosques, temples and other places of worship are everywhere...
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10 excuses we make on the job.
Sat 7th Dec, 2013|Blog, Off-Topic
Thinking about our own organizations and our own jobs -- what are things we just make excuses for instead of taking ownership of things? That's...
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Why you don’t take a car to pick up your morning paper on the curb.
Mon 2nd Dec, 2013|Blog, Marketing Strategy
We marketers love to do stuff.  Let's get the ad in the papers and fast.  Let's print flyers.  And lately, let's put some ads on...
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Keep screaming instructions from the stands or join the game.
Sun 1st Dec, 2013|Blog, Off-Topic
An armchair critic is someone who offers advice but never shows that they could actually do any better.  Facebook has made it easy for us...
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In the land of the blind, a one eye man is king.
Wed 27th Nov, 2013|Blog, Marketing Strategy
It's easy to throw up your hand and say your service will never improve.  The thing is you don't need it to be anywhere near...
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You don’t want to know what Dopson’s Roti Shop did me.
Wed 27th Nov, 2013|Blog, Marketing Strategy
Let me start with a confession.  I like Dopson's Roti.  I have followed it from Picton Street to lower Maraval Road and now to its...
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