Blog

billboard
Anti-Social Media
Mon 13th Apr, 2009|Blog, Digital Marketing
With all the attention being paid to social media, this blog is about anti-social media. Here’s some anti-social media: TV ads that run 4 times...
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Brand Management lessons from the Church
Sun 12th Apr, 2009|Blog, Marketing Strategy
On this resurrection Sunday I think it appropriate to use this morning’s Sunday Church visit to make a point about brands. You see every second...
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Make it Better: Word of Mouth Marketing
Tue 10th Mar, 2009|Blog, Marketing Strategy
No Sunday lunch is complete without macaroni pie. A delicious, hearty side dish to a Sunday meal. A complex procedure of boiling macaroni, adding the...
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chaguanas_fruit_vendor
Make it Better: Have a banana on us…
Fri 27th Feb, 2009|Blog, Marketing Strategy
This morning while doing my weekly stop at our vegetable vendor in St James, the idea came to me. Why doesn't Ras, the owner of...
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benjai
Differentiating Yourself – Lessons from Benjai
Fri 27th Feb, 2009|Blog, Marketing Strategy
There have been volumes written on the importance of differentiation. Various methodologies have been developed all aimed at finding the one thing that a brand...
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Social Media Bandwagon
Social Media Reinventing itself in 2009
Wed 7th Jan, 2009|Blog, Digital Marketing
2009 has arrived and brings much uncertainty especially given the global economic downturn and the possibility of a recession in T&T. As a marketer in...
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kes_uwifete_2010
Charitable Carnival: Exclusive to be Inclusive
Wed 10th Dec, 2008|Blog, Marketing Strategy
All Inclusives by their nature are not inclusive at all. And something tells me in 2009 Carnival they will become even more exclusive. So why...
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marketing-sales-growth
Positioning … the name of the game
Fri 21st Nov, 2008|Blog, Marketing Strategy
I encountered the following view on the Hindu Business Line on media as brands. On a smaller scale we have a similar situation in T&T,...
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billboard
Billboards put your brands into drive time
Thu 6th Nov, 2008|Blog, Traditional Advertising
Have you noticed? Trinidad is being overtaken by what some see as a scar to the landscape; the ubiquitous billboard. Long a part of a...
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