Blog

In the land of the blind, a one eye man is king.
Wed 27th Nov, 2013|Blog, Marketing Strategy
It's easy to throw up your hand and say your service will never improve.  The thing is you don't need it to be anywhere near...
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You don’t want to know what Dopson’s Roti Shop did me.
Wed 27th Nov, 2013|Blog, Marketing Strategy
Let me start with a confession.  I like Dopson's Roti.  I have followed it from Picton Street to lower Maraval Road and now to its...
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Body language speaks volumes.
Fri 22nd Nov, 2013|Blog, Off-Topic
So Fatima and Mucurapo end their game yesterday at 2-2 and it's therefore on to penalty kicks.  (no extra time, they go straight to penalty...
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Doc, let me show you how to do that.
Thu 21st Nov, 2013|Ad Industry, Blog
We don't tell our dentist, Doc I think we should go for a general anaesthetic instead of a local one for this cavity work.  Why?  Because...
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Volvo Van Damme Va Va Voom
Wed 20th Nov, 2013|Blog
I grew up on 1980's movies and had my fair share of Jean-Claude Van Damme action movies with his numerous split, kicks and explosions. Believe...
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E-mails building walls at the office.
Tue 19th Nov, 2013|Blog, Off-Topic
I  love e-mails.  It's an excellent way to recognise people among their peers en masse and to keep a project team on the same page....
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Your brand should have a sound and a smell.
Sat 16th Nov, 2013|Blog, Marketing Strategy
Some brands stink.  Literally.  You should make sure that your brand is properly represented through all of your customers' senses.  We tend to play the...
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Is Branding bullshit?
Fri 15th Nov, 2013|Blog, Marketing Strategy
Bones thinks it is.  I agree with Bones that far too much emphasis is placed on image and not enough is given to substance.  We've...
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When last have you listened to your customer?
Sun 10th Nov, 2013|Blog, Marketing Strategy
Yes you.  And I don't mean hiring a research house to do a focus group for you.  I'm talking about listening yourself.  So if you...
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7 Common Brand Management Mistakes.
Sat 9th Nov, 2013|Blog, Marketing Strategy
Not knowing what your brand stands for and does NOT stand for.  "The essence of strategy is choosing what not to do." - Michael Porter ...
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There is a free lunch.
Fri 8th Nov, 2013|Blog
I saw an ad we put in the paper for a client of ours, the Arthur Lok Jack Graduate School of Business, and it contained...
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Does Share of Voice equal Share of Market?
Thu 7th Nov, 2013|Blog, Marketing Strategy
Firstly a Share of Voice Definition: SOV is defined as an individual brand’s percent of the total spending for the category for a specific time...
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