Blog

Ian Alleyne’s brand extension. Will it work?
Thu 17th Oct, 2013|Blog, Marketing Strategy
Line extension also called brand extension is a multi-product branding strategy whereby a firm markets one or more new products under an already established and well-known brand name. The...
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What’s your Chobster?
Sun 13th Oct, 2013|Blog, Marketing Strategy
This weekend was Fatima's "salt and pepper" cookout fundraiser.  Every year I try to do something out of the ordinary so that guests would choose...
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De boss ah Soup. Marketing 101.
Fri 11th Oct, 2013|Blog, Marketing Strategy
If you were going to do only one thing right in marketing, a good place to start is with the product. Putting lip stick on...
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5 Ways Social Media Can Help You Keep Your Market Share
Thu 10th Oct, 2013|Blog, Digital Marketing, Marketing Strategy
Your company has spent millions to attain its market share, are you doing enough to retain your customers? Social media is an invaluable tool for...
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The power of branding.
Thu 10th Oct, 2013|Blog, Marketing Strategy
A brand was the action of burning a symbol into the flesh of a horse in order to signify ownership of the animal.  Branding started...
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The Wall Paper Effect in Advertising.
Wed 9th Oct, 2013|Blog, Marketing Strategy
Cash is too hard to come by to waste.  Market share ditto.  So why do we do exactly that when we do wallpaper ads.  You know the...
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We like vanilla advertising for the same reason we like vanilla ice cream.
Sat 5th Oct, 2013|Blog, Marketing Strategy
Vanilla is still the most popular ice cream in the US.  After all these years you would think that some other flavor would have knocked vanilla off...
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Are you indispensable?
Tue 1st Oct, 2013|Ad Industry, Blog
At KFC we used to have a saying about "climbing the accountability ladder."  The higher up on the ladder you are, the more you are...
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O Canada!
Fri 27th Sep, 2013|Blog, Marketing Strategy
Brands are built on trust.  And if there are squeaky clean country brands in the world, Canada would be one of them.  Or so I...
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Tug at Heartstrings
Wed 25th Sep, 2013|Blog, Digital Marketing, Traditional Advertising
As someone who grew up in a world where ads were boring, I said to myself that I’d never work in advertising.  Well, ads are...
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Pepper T&T is eight years old. 8 Lessons learnt.
Tue 24th Sep, 2013|Blog
It takes more than eight years to establish a business (establish = you know with a high degree of certainty that you will be around...
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Taking the Shed out of the Breakfast Shed.
Sun 22nd Sep, 2013|Blog, Marketing Strategy
The women down at the Breakfast Shed are dying.  Their business I should say, more accurately.  Their transition from port kitchen to banker's row diner...
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