Blog

El Pecos getting it right!
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As a student of marketing I'm always on the lookout for brands that are getting it right.  Brands with a clear point of difference that...
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Advertising Agencies in T&T “eating a food” too.
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Mark Silveira in his book says:  "Most advertising is neither awful nor great. It’s something infinitely more dangerous. It’s ordinary. So-so, as they put it. Or...
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5 Engaging Independence Posts, 1 Key Takeaway
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While many brands did not take the time to post Independence updates to their Facebook page, the following brands took full advantage of the opportunity,...
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It’s now or never T&T.
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I took this photo at the Playboyz Panyard yesterday, the red t-shirt of the tenor player reflecting on the instrument.  I stood riveted as Supernovas...
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What T&T can learn from Fatima College.
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Everyone says they went to the best school in the world.  Except if they did not attend Fatima College, then I must break some news...
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Carifesta XI
Carifesta XI
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Ten years ago I represented Trinidad and Tobago at Carifesta in Suriname. Once again, this country is hosting the Caribbean cultural festival. I saw the...
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When 2 Sharks fight…customers smile.
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For those of you interested in the fine art of marketing war, I recommend you throw an inquisitive glance in the direction of Maracas Beach....
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Happy Anniversary, Pepper
Happy 8th Anniversary Pepper! How ’bout a #ThrowbackThursday….
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... of the entire staff???! In honour of our 8th anniversary (which falls on Sunday 18th August), we’re going back in time with photos of...
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10 Things T&T’s Top FB Pages Say About We
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1) We love our belly. http://goo.gl/zKKLmt 2) We always laughing at some 'stupidness.' http://goo.gl/FS8Bja 3) We had the best childhood. http://goo.gl/KxWlMq 4) We real smart....
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Jeopardy? Not really.
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If you know the game, the host provides the answer and the contestants then provide the answer to the question. In Final Jeopardy, the answer...
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Elementary, my dear graphic artist
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I believe that every graphic artist's dream in this industry is to create designs that are very simple that communicates clearly and powerfully. I recently...
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client-agency-marriage
Client-Agency relationship…partner or hired help?
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When I was on the client side, I thought I was a pretty good client. (Agencies may disagree.) For example, I shared info with my...
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