Blog

10 goals for Trinidad and Tobago’s next 50.

Sat 25th Aug, 2012Fri 7th Jun, 2013|Blog, Off-Topic

Local Content on Radio and TV of at least 50%; legislated at first, but then market driven Agriculture is 5 - 10% of GDP We...

How 12 top brands got their names

Sun 19th Aug, 2012Wed 21st Jul, 2021|Blog, Marketing Strategy

I came across this article on the MSN Money webpage and thought it worth sharing. Think naming a baby is tough? Try naming a cookie. Or...

Agency or Client

Tue 7th Aug, 2012Sun 21st Jun, 2020|Blog, Marketing Strategy

I am attending a marketing course Shoppers Marketing at Lok Jack GSB and after the first hour I was reminded why I love Marketing. Having...

Great Companies keep moving the finish line.

Sun 5th Aug, 2012Sun 21st Jun, 2020|Blog, Marketing Strategy

(Full disclosure the Agency I lead, Pepper, does work for ANSA McAL) John Barrow, a professor of mathematical sciences at Britain’s Cambridge University, believes that...

Attention T&T ad people: “The consumer isn’t a moron.”

Wed 1st Aug, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

“The consumer isn't a moron; she is your wife.” So goes a quote from David Ogilvy, referred to by some as the Father of Advertising. ...

Celebrating our 50th – Flag bearers abroad

Mon 23rd Jul, 2012Fri 7th Jun, 2013|Blog, Off-Topic

As we approach our nation's golden milestone and celebrate our achievements, I take a look at four children of the soil who have gone abroad...

Nike+ gets a high score.

Wed 18th Jul, 2012Fri 7th Jun, 2013|Ad Industry, Blog

Thanks to Nike+, exercise is officially a video game. That's the clear message delivered in these two eye-catching ads for Nike+. The FuelBand product (an...

Trust…Earned or Burned

Mon 16th Jul, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

I always raise my eyebrows when clients say they are trustworthy. Mostly because its not something that you can define of your brand. Its one...

Why should we hire you?

Fri 13th Jul, 2012Tue 26th Aug, 2014|Blog, Off-Topic

Pepper has been doing some interviews lately. I find many interviewees can't answer one critical question, as clearly as they should: Why should we hire...

Marketing Events in the Twitterverse

Mon 9th Jul, 2012Wed 21st Jul, 2021|Blog, Digital Marketing, Marketing Strategy

There is no denying that Facebook has penetrated the psyche of Trinbago culture almost as much as the Internet itself, and remains the preferred social...