Blog

Lord Kitchener
Celebrating our 50th – Jerico
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The black power uprising in Trinidad during the early 1970's was a troubling time for our young nation. Our first elected government faced a group...
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Is last minute in T&T DNA?
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I have figured out a competitive advantage for our small Agency.  For pepper advertising to win, we must adopt a first minute attitude.  You see...
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10 reasons why T&T business don’t tackle customer service.
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We do not believe customers expect it. We don't believe Trinidadians could ever change. (we believe it's in our DNA to give poor service or...
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Tactics trump Strategy in T&T.
T&T marketing raised on a diet of tactics.
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"I want a full-page. full color press ad and I want it to run in all the dailies."  You are far more likely to hear...
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Can a T&T ad agency win without pitching?
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I'm currently reading a book by a revolutionary Blair Enns entitled "The Win Without Pitching Manifesto".  Blair obviously has done a lot of pitches as...
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shop drop and roll
Shop, Drop & Roll
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Tell me if this ever happened to you... You enter a store and see a small “conference” of store clerks taking place in the middle...
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The top 25 positive songs of popular music of all time….
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Here's someone's list...any you would add?...."What a wonderful world" does it for me. “Don’t Stop Me Now” by Queen “Hold On Tight” by ELO “Everyday...
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Celebrating our 50th – Crawfie
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We are almost 50 years old as a nation and today in my celebratory series, I reminisce on 1976 when Hasely Crawford brought home gold...
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Why don’t Trinis like to line up?
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I'm in Toronto attending the Toronto Wine and Spirits Festival and I'm amazed, as I always am when I travel, by how people line up. ...
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Meet Mrs Ramdeen…32 years ago today
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Lump of Clay Take a lump of clay, Wet it, pat it Make a statue of you And a statue of me. Then shatter them,...
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Celebrating our 50th – Penny
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As our nation approaches its 50th birthday, I share Lord Kitchener's tribute to Janelle Commissiong when in 1977 she became the first woman of colour...
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50 years have gone T&T. How yuh feel?
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Twenty five years ago Calypsonian Funny asked the question "How yuh feel?" at the Stag/Vat 19 25th Anniversary Calypso Competition.  Vashty Maharaj was there and...
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