Blog

Fatima fete ticket lottery – CONGRATULATIONS!!!!

Thu 26th Jan, 2012Sun 9th Jun, 2013|Blog, Marketing Strategy

Differentiation is key to branding. The Fatima Fete, put on by its Old Boys Association (FOBA), continues to show that its organisers understand what it...

Visual Hammer

Fri 20th Jan, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

Every once in a while I come across something that simplifies this creative job that I do or reinforces it. This video on the visual...

Fatima and Bishop’s winning the Fete Intercol.

Sun 15th Jan, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

Full Disclosure: I'm a Fatima Old Boy and past President of the Alumni Association and if you cut me, you will find yellow and blue...

Business Nightmares

Wed 11th Jan, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

We are always shown the success stories of the big global brands or the big names in advertising who are at the top of their...

Whistling to work

Sun 8th Jan, 2012Thu 11th Jul, 2013|Blog, Off-Topic

I'm generalising here and know that's risky. But my observation is that many people are not passionate about their jobs. Why? Because we are still...

It’s the little things that make me love you so.

Fri 6th Jan, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

No I'm not talking about my wonderful wife Rebecca. I'm talking about my second love: brands. So often as brand managers we are looking for...

12 Digital Marketing Predictions for 2012

Wed 4th Jan, 2012Wed 21st Jul, 2021|Blog, Digital Marketing

In 2011 we've seen many businesses embrace digital marketing and the trend will surely continue in 2012. Here are my predictions for the T&T market,...