Blog

New business pitches. How do you win?
Fri 18th Nov, 2011|Ad Industry, Blog
Greg Verdino in a recent blog post had this to say about pitches.  "Anyone who has spent time at agencies knows that the new business...
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A T&T fan in a sea of golden Jaguars
Today’s Gospel and T&T Football.
Sun 13th Nov, 2011|Blog, Off-Topic
Today's Gospel took me right back to Guyana and our demise 2 nights ago.  The most common understanding of the parable in Matthew's Gospel 25:14-30...
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Ian Alleyne and Christmas. Doh hot yuh head.
Wed 2nd Nov, 2011|Blog, Marketing Strategy
I can just see it.  The client says "We need something that will break through the clutter this Christmas. We don't have as big a budget...
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The magic plate that caused a magic moment
Tue 1st Nov, 2011|Blog, Marketing Strategy
When last do you remember clients and agencies sitting together in a forum that was not about a new pitch, an error with insertions, problems...
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Ham and Grog. Does a promotion have a shelf life?
Mon 31st Oct, 2011|Blog, Marketing Strategy
Every Christmas COURTS features their "Ham and Grog" Promotion as their point of difference; to get their cash register to ring in the crucial last...
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Hats Off To Talent and Creativity
Mon 31st Oct, 2011|Blog
Trinbagonians felt a sense of jubilance and great pride for home grown Anya Ayoung Chee’s phenomenal win on Project Runway. Those who followed the entire...
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What’s the secret of the gyro?
Tue 25th Oct, 2011|Blog, Marketing Strategy
I can't help but be amazed at the popularity of the gyro in Trinidad. It is the new craze and the new crave. The gyro...
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Less > more: 20 minimalist print ads that inspire.
Mon 24th Oct, 2011|Blog, Traditional Advertising
In today’s world, advertisements play a very important role for the success of a product or company.  They must deliver powerful messages which attract people’s...
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Grammar can make you lose money
Mon 24th Oct, 2011|Ad Industry, Blog, Marketing Strategy
I have said it a thousand times: "12:00 p.m. and 12:00 a.m. do not exist." "4.30 is a price, not the time." "Americans spell with...
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If only Gene Miles had social media
Fri 21st Oct, 2011|Blog, Digital Marketing
Last evening I went to the premiere of Tony Hall's new play Miss Miles:  The Woman of the World at the Little Carib Theatre. This...
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Weird might be the new normal.
Tue 18th Oct, 2011|Blog, Marketing Strategy
I'm now reading Seth's latest masterpiece "WE ARE ALL WEIRD".  Essentially, Seth puts forward the view that the bell curve is no longer shaped like...
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Fatima College as brand.
Sun 16th Oct, 2011|Blog, Marketing Strategy
After attending the Annual Salt and Pepper Annual Fundraiser last night I got thinking about my school again.  Salt and Pepper allows Fatima Old Boys...
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