Blog

The truth is the best medicine.
Sun 17th Jul, 2011|Blog, Marketing Strategy
How to handle a corporate crisis?  Two simple steps. Tell the truth Show and tell what you are going to do to fix things for...
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How did they crack the service code?
Who gives the best service in Trinidad and Tobago?
Fri 15th Jul, 2011|Blog, Marketing Strategy
For me Trotters wins the service game in Trinidad and Tobago hands down.  And I mean across all categories; restaurants, banks, insurance companies, utilities and...
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Brian Lara’s brand makes two ducks?
Sun 10th Jul, 2011|Blog, Marketing Strategy
Brian Lara is possibly the biggest brand T&T has produced to date.  Think India, Australia, UK, South Africa, Canada, Scotland and a few more cricket...
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T&T ad agencies in 2021. How it go look?
Sat 9th Jul, 2011|Ad Industry, Blog
What would ad agencies in Trinidad and Tobago look like in 2021?  Here's what my crystal ball is showing me: Ad Agencies will still be...
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Jamaican culture. Trini culture.
Fri 8th Jul, 2011|Ad Industry, Blog, Marketing Strategy, Traditional Advertising
While viewing the final of the Magnum King and Queen of Dancehall competition on Jamaican television last week, I saw an ad that startled me and...
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20 Photoshop tutorials that will turn you into a guru.
Thu 7th Jul, 2011|Ad Industry, Blog
Many people can use Photoshop, but only a select few can call themselves gurus.  If you take some time to learn all the methods in...
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Jamaican bank ad in the stars
Thu 7th Jul, 2011|Ad Industry, Blog, Marketing Strategy
Those who read my blogs should be aware that recently I began viewing on a regular basis Television Jamaica. I saw an ad for a bank there named...
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Controversy can actually help Red Bull.
Tue 5th Jul, 2011|Blog, Marketing Strategy
Anyone interested in brands and marketing must be wondering if Red Bull got wings on Sunday last or if they lost stripes.  I came across...
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Rabbit ears again. Weeeeeeeeeeeeeeeeeeee!!
Tue 5th Jul, 2011|Blog
Today's blog is a two-in-one on my television viewing. I will try to be brief. During my childhood when we had only one television station,...
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Red Bull Flugtag Trinidad – awesome or nightmare
Tue 5th Jul, 2011|Blog, Marketing Strategy
When I first heard that Trinidad was hosting the first Red Bull Flugtag in the Caribbean, I got excited. When I realised a colleague from...
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Looking under an ad agency’s bonnet.
Sun 3rd Jul, 2011|Ad Industry, Blog
Advertising Agencies are really poor at advertising, what we do.  I'm not talking about the yellow pages ad that boasts of being able to do...
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Cyber Crush: Gaga for Google
Fri 1st Jul, 2011|Blog, Digital Marketing, Marketing Strategy
It's just...a little crush I will say it right here and right now...I have a crush on Google..Yes...It sounds weird, but I feel so warm...
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