Blog

Thu 12th May, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

I consider myself fairly intelligent and rarely incorrect. On the odd occurrence that my judgment errs, I will be mature about it and say, "I...

Guardian leads the leaders.

Sun 8th May, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

“Tonight I can report to the American people and the world that the United States has conducted an operation that killed Osama bin Laden,” These...

Productivity determines prosperity – Professor Michael E. Porter

Tue 3rd May, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

I had the distinct pleasure of attending DLIC 2011 featuring Professor Michael E. Porter on March 25. As a business student I studied Porter’s 5...

Is Japs the new Royal Castle?

Mon 25th Apr, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Traditional Advertising

For those of us whose universe is defined as west of the lighthouse, Japs could be a wrecker service. I first heard about Japs from...

Permission to Fail.

Sun 17th Apr, 2011Sat 8th Jun, 2013|Ad Industry, Blog

I once had a client who announced at a staff rally that the Company's staff had permission to fail. In fact, I heard him say...

Caribbean Airlines seeing RED.

Sat 16th Apr, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

What should CAL do to send RED back to Ireland? Have a read of the How Budget Airlines work below and it offers some clues...

Ten things Marketing Managers should not have to worry about.

Fri 15th Apr, 2011Sat 8th Jun, 2013|Ad Industry, Blog

Doing what their boss wants. Having enough product. (to sell) Creative by committee Frequent budget slashing Inconsistent product quality Frequent price changes Poor company ethics...

Creative by Committee?

Thu 14th Apr, 2011Tue 26th Aug, 2014|Blog, Marketing Strategy

Creative by Committee does not work... I've always been against creative by committee. So I googled to see what others think about this and found...

Marketing Lessons from a Four Star General.

Tue 12th Apr, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

It all comes down to one thing. There's no sense making excuses or blaming others. Here's his story. Born in the Bronx to Jamaican parents. ...

Can local advertisers do the Body Wine like a Trini?

Fri 8th Apr, 2011Sat 8th Jun, 2013|Ad Industry, Blog

I have only recently recovered from my foray with Carnival 2011. It was a first for me. I actually played with a band, something I...

The Growth of Mobile Marketing

Wed 30th Mar, 2011Sun 21st Jun, 2020|Blog, Digital Marketing, Marketing Strategy

You probably have a couple cool mobile applications on your smartphone, or as marketeer you have considered delving into the ever growing realm of Mobile...