Blog

Wed 18th May, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy, News, Pepper

Pepper kicks off its 9 Questions video series in a sit-down with our very own Managing Director and Chief Inspirer - Dennis Ramdeen. Dennis' illustrious...

Do you remember?

Thu 12th May, 2011Sat 8th Jun, 2013|Ad Industry, Blog

I am curious to know which television ads people remember from their childhood. I am amazed at the stuff that have been etched in my...

I eh sayin’ nothin’

Thu 12th May, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

I consider myself fairly intelligent and rarely incorrect. On the odd occurrence that my judgment errs, I will be mature about it and say, "I...

Guardian leads the leaders.

Sun 8th May, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

“Tonight I can report to the American people and the world that the United States has conducted an operation that killed Osama bin Laden,” These...

Productivity determines prosperity – Professor Michael E. Porter

Tue 3rd May, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

I had the distinct pleasure of attending DLIC 2011 featuring Professor Michael E. Porter on March 25. As a business student I studied Porter’s 5...

Is Japs the new Royal Castle?

Mon 25th Apr, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Traditional Advertising

For those of us whose universe is defined as west of the lighthouse, Japs could be a wrecker service. I first heard about Japs from...

Permission to Fail.

Sun 17th Apr, 2011Sat 8th Jun, 2013|Ad Industry, Blog

I once had a client who announced at a staff rally that the Company's staff had permission to fail. In fact, I heard him say...

Caribbean Airlines seeing RED.

Sat 16th Apr, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

What should CAL do to send RED back to Ireland? Have a read of the How Budget Airlines work below and it offers some clues...

Ten things Marketing Managers should not have to worry about.

Fri 15th Apr, 2011Sat 8th Jun, 2013|Ad Industry, Blog

Doing what their boss wants. Having enough product. (to sell) Creative by committee Frequent budget slashing Inconsistent product quality Frequent price changes Poor company ethics...