Blog

Don’t advertise. Get your service right first, please.
Fri 14th Jan, 2011|Blog, Marketing Strategy
I'm finding myself telling my service clients, with increasing frequency, to focus on their operations before investing in advertising.  And recently the pepper GM has...
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Battle of the Exes
Wed 12th Jan, 2011|Ad Industry, Blog
In the advertising world, it is common for there to be varying levels of tension between the Account Executives and the Graphic Arts Experts from...
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Social media and the God given voice
Wed 5th Jan, 2011|Blog, Digital Marketing
It seems that on a daily basis I am being shown a positive side to the social media phenomenon. I must confess, my views are...
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Wanted: A local revolution
Wed 5th Jan, 2011|Blog, Marketing Strategy
The Holiday season is a great time to reflect, relax, re-connect and revive for the new year. While I had little time to do any of...
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Social network
Sun 2nd Jan, 2011|Blog, Digital Marketing
Call me a cynic if you may. I, however, think that the majority of people who use the social network are not very social. If...
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The Internet. The great leveller?
Fri 31st Dec, 2010|Blog, Digital Marketing
It used to be that publishing was an option only for the rich and connected.  Not any more.  Any wretch now has a soap box...
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"I don't listen to that channel"
Media Schedules are the ‘orphans’ of advertising (and so are the people who plan them)
Tue 28th Dec, 2010|Ad Industry, Blog
Winfield Aleong, my first mentor in the advertising business, used to lament that clients would spend hours haggling over the punctuation in a headline and...
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Attending… Maybe… Awaiting… 10 ways to get her to choose your brand
Sat 25th Dec, 2010|Blog, Marketing Strategy
Make sure your brand works (does what it says it would do) Own one thing in her mind and heart (what do you mean to...
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Can T&T do without Carnival?
Tue 21st Dec, 2010|Blog, Traditional Advertising
Can T&T do without Carnival?  Some people might answer "hell yes".  They see it as providing the space for lewdness and drunkenness and a loss...
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Here’s a company that blows away customers. Literally.
Sun 19th Dec, 2010|Blog, Marketing Strategy
Bloomberg TV (Flow Channel 30) has some really good stuff for anyone interested in entrepreneurship.  Like right now the founder of Zappos, Tony Hsien is on...here's...
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10 Things I would do to differentiate T&T.
Sun 19th Dec, 2010|Blog, Marketing Strategy
1. Own one thing. (I believe that one thing could be in the area of culture for core segment) 2. Divide to conquer (Segment the...
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Where will you spend next year’s budget?
Wed 15th Dec, 2010|Blog, Marketing Strategy, Traditional Advertising
What will deliver the goods for you in 2011 in terms of advertising ROI?  The options available are captured in the following marketing drivers: Advertising,...
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