Blog

Wed 5th Jan, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

The Holiday season is a great time to reflect, relax, re-connect and revive for the new year. While I had little time to do any of...

Social network

Sun 2nd Jan, 2011Sat 8th Jun, 2013|Blog, Digital Marketing

Call me a cynic if you may. I, however, think that the majority of people who use the social network are not very social. If...

The Internet. The great leveller?

Fri 31st Dec, 2010Sat 8th Jun, 2013|Blog, Digital Marketing

It used to be that publishing was an option only for the rich and connected. Not any more. Any wretch now has a soap box...

Media Schedules are the ‘orphans’ of advertising (and so are the people who plan them)

Tue 28th Dec, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Winfield Aleong, my first mentor in the advertising business, used to lament that clients would spend hours haggling over the punctuation in a headline and...

Attending… Maybe… Awaiting… 10 ways to get her to choose your brand

Sat 25th Dec, 2010Tue 22nd Oct, 2013|Blog, Marketing Strategy

Make sure your brand works (does what it says it would do) Own one thing in her mind and heart (what do you mean to...

Can T&T do without Carnival?

Tue 21st Dec, 2010Tue 25th Feb, 2014|Blog, Traditional Advertising

Can T&T do without Carnival? Some people might answer "hell yes". They see it as providing the space for lewdness and drunkenness and a loss...

Here’s a company that blows away customers. Literally.

Sun 19th Dec, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Bloomberg TV (Flow Channel 30) has some really good stuff for anyone interested in entrepreneurship. Like right now the founder of Zappos, Tony Hsien is on...here's...

10 Things I would do to differentiate T&T.

Sun 19th Dec, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

1. Own one thing. (I believe that one thing could be in the area of culture for core segment) 2. Divide to conquer (Segment the...

Where will you spend next year’s budget?

Wed 15th Dec, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

What will deliver the goods for you in 2011 in terms of advertising ROI? The options available are captured in the following marketing drivers: Advertising,...

Bye local

Mon 13th Dec, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

During my boyhood, after the jolly free-spending oil boom days were over, the recession hit sweet T and T, “Boop!” like a big stone hit...

A Roti and a Red Solo

Sun 12th Dec, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Thank You Serjad Makmadeen (taken from Newsday article) What a story. You have to admire entrepreneurs especially when they start from below zero. Born in...

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