Blog

Make sure your brand works before advertising it
Sat 11th Dec, 2010|Ad Industry, Blog, Marketing Strategy
Why the rush to advertise?  Because the Board wants to see that we are doing something.  Because I want the stock market to see that...
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Advertising Wear Out – Can your advertising help your Competitor?
Thu 9th Dec, 2010|Ad Industry, Blog, Traditional Advertising
Is there such a thing as advertising wear out? The short answer is yes.  The wear out factor was alive and well in the recent...
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10 Things to do to beat your competition
Thu 2nd Dec, 2010|Blog, Marketing Strategy
Butting heads is the old way which does not work today.  Forget your competition and focus all your energies on your customers instead Evangelize your brand...
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Machel Montano
Machel understands the Power of Scarcity
Sun 28th Nov, 2010|Blog, Marketing Strategy
Robert B. Cialdini, Ph.D. in his book Influence: The Psychology of Persuasion describes The Rule of Scarcity — That which is rare or is becoming...
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Rum don’t Stalk
Sun 28th Nov, 2010|Blog, Marketing Strategy, Traditional Advertising
Angostura is taking the bold step to promote Rum as a category VS the scotch brands (in particular they are attacking the market leaders JWB and...
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The brand gurus have become commodities ourselves
Tue 23rd Nov, 2010|Blog, Marketing Strategy
I was thinking about how agencies in Trinidad and I imagine the world over have become commodities.   What irony that we who parade as masters...
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Beating Yourself
Fri 19th Nov, 2010|Blog, Marketing Strategy
Answerbag describes an unforced error as follows: "In tennis when a player flat out makes an error which is not a result of an action...
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The New Business Pitch- AKA Powerpoint Hell
Thu 18th Nov, 2010|Ad Industry, Blog
I have sat on both sides of the table in an ad agency pitch.  One of them included a native Indian tribe as the Agency...
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The Digital Footprint: Friend or Foe?
Fri 12th Nov, 2010|Blog, Digital Marketing
Celebrity snafu I love to read People.com...sad, but true. There’s something about celeb pics and drama that I find useful for “braincooling.”  In a recent...
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PLAYFUL KISSES IN THE SOCIAL MEDIA
Thu 11th Nov, 2010|Blog, Digital Marketing
Growing up in a time when television signed off every night and making an overseas call was a hit or miss ordeal, it is amazing...
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Langdons Lannguage Institute
Mon 8th Nov, 2010|Blog, Digital Marketing
This is really unfortunate - Landons Lannguage Institute. A simple typo could ruin a key component of your brand positioning. There are some other errors...
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