Blog

10 reasons why I wish pepper had done this Orkin ad
Sat 6th Nov, 2010|Blog, Traditional Advertising
Its single mindedness  (just in case you did not get it; We'll get you wherever you are Mr. Pest) Clearing the room was pure genius Copy...
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Halloween in T&T
Sun 31st Oct, 2010|Blog
According to Wikipedia, Halloween (or Hallowe'en) is an annual holiday observed on October 31, primarily in Canada, Ireland, the United States and the United Kingdom. It...
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top 20 trinidad and tobago brands 2010
Criteria for the ‘Top 20 TT Brands’
Tue 26th Oct, 2010|Ad Industry, Blog
Faithful readers, Pepper Advertising needs your help. We're embarking on an ambitious project - something that (to our knowledge) has never before been attempted in...
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The confessions of an adman
10 Common Ad Agency sins
Tue 26th Oct, 2010|Ad Industry, Blog
Having an Accountant run the shop.  Or make marketing decisions. Not letting the media buyer in on the brand strategy. Developing a campaign without a clear...
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10 Things that worry me about the Ad Business in T&T
Mon 25th Oct, 2010|Ad Industry, Blog, Traditional Advertising
Not enough marketing mentors.  So whose teaching marketing craft? Ads that win awards don't necessarily sell more products. The ad industry is not investing in...
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Whom do you trust?
Wed 20th Oct, 2010|Blog, Digital Marketing, Marketing Strategy
Edelman, the world’s leading independent public relations firm, with 3,200 employees in 51 offices worldwide, answers the question, Whom do you trust? "Trust in traditional...
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Social Media Strategy
Mon 18th Oct, 2010|Blog, Digital Marketing
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Made in T&T. Never!
Thu 14th Oct, 2010|Ad Industry, Blog, Traditional Advertising
After the euphoria of getting into the advertising world has faded, there is a common realisation and statement from us in the creative department when...
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10 Power Napping Tips
Thu 7th Oct, 2010|Blog
All animals around the world do it at some point during the day. We humans are animals too, so why do we fight it? What...
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“Hot peppers losing their heat” Really?
Wed 6th Oct, 2010|Blog
According to this article from the Trinidad Express, peppers are getting less hot.  Really?  Obviously these guys have not visited my doubles vendor or an ad...
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Why we buy? Shattering marketers’ cherished beliefs
Mon 4th Oct, 2010|Blog, Marketing Strategy, Traditional Advertising
Someone I admire a lot  told me about this book.  So I went hunting for it online.  It basically shatters long held beliefs of marketers. ...
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Small islands are BIG on Digital
Sun 3rd Oct, 2010|Blog, Digital Marketing
According to Internet World Stats  www.internetworldstats.com St Lucia, St Vincent and Antigua & Barbuda are some serious Internet users.  I'm surprised partly because I believe T&T...
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