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Why we buy? Shattering marketers’ cherished beliefs

Mon 4th Oct, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

Someone I admire a lot told me about this book. So I went hunting for it online. It basically shatters long held beliefs of marketers. ...

Small islands are BIG on Digital

Sun 3rd Oct, 2010Sun 9th Jun, 2013|Blog, Digital Marketing

According to Internet World Stats www.internetworldstats.com St Lucia, St Vincent and Antigua & Barbuda are some serious Internet users. I'm surprised partly because I believe T&T...

Top 6 Republic Day Press Ads 2010

Thu 30th Sep, 2010Tue 26th Aug, 2014|Blog, Traditional Advertising

Here is my first assignment as outlined by our highly qualified and equally as entertaining 'blog' editor-in-chief: EBAR Republic Day Republic Day: the second public...

10 Things I’ve learnt in 2010 about Digital Media

Wed 29th Sep, 2010Sun 9th Jun, 2013|Blog, Digital Marketing

Facebook is your friend and it's not limited to teens Digital is about engagement not the number of friends you have. Depth trumps width There...

GPS for your Brand

Sun 26th Sep, 2010Fri 17th Jan, 2014|Blog, Marketing Strategy

This past week my driving in Miami has been made easier by GPS. The little voice that tells you when to turn left, when to turn...

Ice Cream Innovations and Indulgence

Sat 25th Sep, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

Ice Cream is my favourite thing to eat in the world. Growing up I was satisfied with just a plain double scoop ice cream cone,...

Meet my digital mentor

Sun 12th Sep, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

I've been very lucky throughout my career. I've worked with and close to the best in marketing and business. Richard Waddell (RIP) introduced me to...

The 10 Core Values Of A Winning Personal Brand

Sat 11th Sep, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

I subscribe to Mitch Joel, the Rockstar of Digital Marketing, blog and wanted to share one of his blogs with you. Enjoy! What attributes do...

Sex Sells. Or will it?

Fri 10th Sep, 2010Sun 9th Jun, 2013|Blog, Marketing Strategy

A New Royal Oak look has been the first we have heard from Angostura for a while. They have also changed the look of...

T&T Budget Presentation 2010-2011 – Choices

Thu 9th Sep, 2010Sun 21st Jun, 2020|Blog

On September 8, 2010 the new Government presented its first budget. According to the Finance Minister Winston Dookeran: "Our Budget comes at a time when we...

10 Tips for getting more from your Advertising Account Executive

Wed 8th Sep, 2010Sun 9th Jun, 2013|Ad Industry, Blog

Treat your Account Executive (AE) as part of your marketing team who works from another office. (so share everything including if the campaign worked or...