Blog

Should brand “Trini Carnival” be worried?
Fri 8th Jun, 2018|Blog
In 2009 I went to Vincy Mas for the first time. As I made my way from the tarmac to the main building, I saw...
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New Business Owner
The tough-love method to creating a new business social media plan
Fri 8th Jun, 2018|Blog, Digital Marketing
Here's our latest guest blog from Conner, our partner who is the founder of Junction, a Digital Communications Company based in Vancouver. Read on to learn...
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Advertising: Does it Work?
Tue 29th May, 2018|Ad Industry, Blog, Marketing Strategy
Does Advertising work? First let me say that spending money to advertise your one location bakery brand is a waste of limited resources. But when...
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Business man walking up steps
Walk Before You Run – Getting the Most out of Digital Marketing
Fri 25th May, 2018|Blog, Digital Marketing
We periodically feature blog posts from Conner Galway. He is the Founder of Junction, a Digital Communications Company based in Vancouver with whom we partner. In...
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Notepad with the words ''Trends 2018''
Marketing Like It’s 2018 (Because It is)
Thu 17th May, 2018|Blog, Digital Marketing
We periodically feature blog posts from Conner Galway. He is the Founder of Junction, a Digital Communications Company based in Vancouver with whom we partner. In...
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Drunk Dog
Go Home Digital Marketers, You’re Drunk
Tue 8th May, 2018|Blog, Digital Marketing
We periodically feature blog posts from Conner Galway. He is the Founder of Junction, a Digital Communications Company based in Vancouver with whom we partner. In...
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Creative that gets attention.
Mon 30th Apr, 2018|Blog
Recently, the agency had to put out a vacancy ad. I was assigned to write the copy for that job. Being in a creative industry,...
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I have a question about T&T advertisers
Mon 9th Apr, 2018|Blog
While looking at the Commonwealth Games over the weekend on FlowSports, I noticed something. I saw no ads from any Trinidad and Tobago brands. Why...
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Are Agency Awards events a waste of time?
Thu 5th Apr, 2018|Ad Industry, Marketing Strategy, Traditional Advertising
Several years ago, after the advertising awards, the winning agencies did their usual boasting of their achievements in the newspaper. On seeing this, a supermarket...
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Beware the Echo Chamber
Thu 22nd Mar, 2018|Ad Industry, Blog
Fear is the opposite of progress. And fear in advertising expresses itself as a sort of paralysis; an inability to create anything that doesn’t echo...
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What Your Agency Should Be Doing For You
Wed 21st Mar, 2018|Ad Industry, Blog
1. Helping you make sure that your company’s brands are differentiated. Differentiation means not only what you stand for but also what you don’t stand...
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Panther Power
Wed 14th Mar, 2018|Ad Industry, Blog, Marketing Strategy, Off-Topic, Traditional Advertising
The film Black Panther is performing savagely at the box office, breaking records every which way it can. What is causing this super hero-like performance...
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