Design & Visual Communication

Tue 5th Jun, 2012Fri 7th Jun, 2013|Ad Industry, Blog

According to Arravale Racing, "Blinkers help to keep a horse focused on what is in front of him during a race. Blinkers are used on...

“They cheat, they cheat, we want to see the score sheet”

Wed 4th Apr, 2012Fri 7th Jun, 2013|Blog, Off-Topic

The headline is taken from a Maestro calypso. It speaks to the lament of the pan-man every year after the Panorama Competitions. I was reminded...

10 things T&T ad agencies need to fix.

Wed 14th Dec, 2011Fri 7th Jun, 2013|Ad Industry, Blog

People management skills. We have Creative Directors and Media Directors and no People Directors. Stop the train. Speed is killing the quality of creative. Great...

New business pitches. How do you win?

Fri 18th Nov, 2011Sat 8th Jun, 2013|Ad Industry, Blog

Greg Verdino in a recent blog post had this to say about pitches. "Anyone who has spent time at agencies knows that the new business...

10 ways to get great Creative in your Ad Agency.

Wed 24th Aug, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Encourage dissent. Outlaw vanilla. Go for purple cows. Ensure everyone embraces the concept of Positioning. Aim to own one thing. Find creative mentors Recognise Creatives;...

Should I bring my agency in house?

Thu 11th Aug, 2011Sat 8th Jun, 2013|Ad Industry, Blog

Yes. If you have the following: Enough scale for it to make sense If you allow your creative team to create and not be clones...

Are Ad Agencies dying?

Fri 27th May, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Traditional Advertising

As the operator of an ad agency, I have to tell you that these days I have been thinking about the changes I'm seeing and...

Creative by Committee?

Thu 14th Apr, 2011Tue 26th Aug, 2014|Blog, Marketing Strategy

Creative by Committee does not work... I've always been against creative by committee. So I googled to see what others think about this and found...

Size and color matter…and so does being different.

Sat 22nd Jan, 2011Sat 8th Jun, 2013|Ad Industry, Blog

I came across a Cahners Survey on black and white VS color ads which is logical. And given its robust sample size it's probably true...

Wanted: A local revolution

Wed 5th Jan, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

The Holiday season is a great time to reflect, relax, re-connect and revive for the new year. While I had little time to do any of...

Pepper Advertising is seeking a cool creative graphic designer

Sun 2nd Jan, 2011Fri 14th Jan, 2011|News

Main Duties: Prepare sketches, layouts and other graphic elements using layout and design software - namely Adobe Illustrator, Photoshop and InDesign Develop graphic elements &...