In order to diversify its income stream, Pepper Advertising has announced its entry into the Bed and Breakfast Market. The Company’s founder, Dennis Ramdeen, said “we’re always challenging ourselves to come up with ways to extend the pepper brand equity and our move into the hospitality business is not as crazy as it first sounds. We are in the business of bringing people closer to brands, including experiential marketing, so we know the power of positive customer experiences.”
“We are actually sitting in the hub of the bed and breakfast market in Newtown, so we will benefit from the activity and reputation already generated by other properties.” Ramdeen intimated. Initially, Pepper will only open on weekends, operating as a traditional and new media agency during the week and bringing out the “bed and cheese” on weekends.
All guests will leave with Pepper’s world famous pepper sauce and hopefully tons of good memories.
