8 year old boutique ad agency Pepper is showing that not only their approach to marketing communications is unique. They announced that they will be moving to a 4 day work week with effect from April 1, a first for agencies in the Caribbean and Latin America. Chief Inspirer at pepper, Dennis Ramdeen, said “the move fits a key agency goal of making pepper the kind of place where people whistle on their way to work”.
Staff have responded with glee to the news, not surprisingly, and will have the option of taking one day off on a scheduled basis in order to assure that the agency’s customers continue to receive the outstanding service that have earned pepper a reputation as the “Ritz-Carlton of local ad agencies”.
Ramdeen added “our ultimate goal is to support our clients as they create great brands and this new concentrated way of working will add some pressure for a while but is likely to make for a happier team in the long run.” He added, “and happy people do better work. Thursday is the new Friday.”
