Dennis Ramdeen

Sat 3rd Sep, 2011Sat 8th Jun, 2013|Blog, Off-Topic

I read an article in the NY Times by Kevin Delaney today by the same title and thought it was hitting close to home. The...

10 Reasons we can make it to Brazil 2014.

Thu 1st Sep, 2011Tue 26th Aug, 2014|Blog, Off-Topic

Because some people believe so. (Crawford and maybe one or two other people expected him to win the 100 metres at the Olympics; you should...

What is marketing? Lessons from a nutty entrepreneur.

Mon 29th Aug, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Remember Jumbo? He was the flamboyant nuts man who crafted a business out of selling nuts at sports and cultural events. We can learn a...

Are we advertising people snake oil salesmen?

Sat 27th Aug, 2011Sat 8th Jun, 2013|Ad Industry, Blog

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - John Wanamaker, US Department Store Merchant John...

10 ways to get great Creative in your Ad Agency.

Wed 24th Aug, 2011Sat 8th Jun, 2013|Ad Industry, Blog, Marketing Strategy

Encourage dissent. Outlaw vanilla. Go for purple cows. Ensure everyone embraces the concept of Positioning. Aim to own one thing. Find creative mentors Recognise Creatives;...

Can this German take Trinidad and Tobago to Brazil?

Wed 17th Aug, 2011Sat 8th Jun, 2013|Blog, Off-Topic

I was lucky to be one of the first to meet Leo Beenhakker when he first set foot on TT soil and got to spend...

My dream job.

Sun 14th Aug, 2011Sat 8th Jun, 2013|Blog, Off-Topic

I'm actually in my dream job as an ad man; brand builder for a range of brands. Sometimes I wish I had more power. I'm...

Should I bring my agency in house?

Thu 11th Aug, 2011Sat 8th Jun, 2013|Ad Industry, Blog

Yes. If you have the following: Enough scale for it to make sense If you allow your creative team to create and not be clones...

Beating the competition through love.

Sun 7th Aug, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

I met a salesman today named Langston Roach. He's the founder of the company that sells mostly cleaning products under the Lanher brand name. Here's...

“Dat spot is blight”

Wed 3rd Aug, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Every first year retail management student learns quickly the mantra of doing well in business: "Location, location, location". Get the location right and you could...

10 Things only Trinidad and Tobago have?

Mon 1st Aug, 2011Sat 8th Jun, 2013|Blog, Marketing Strategy

Doubles (breakfast, lunch and dinner) Inventor of the steel drum (plus Tokyo, Trinidad All Stars, Desperadoes and Exodus) Creators of Crix, Angostura Bitters, Solo and...