Encourage dissent. Outlaw vanilla. Go for purple cows. Ensure everyone embraces the concept of Positioning. Aim to own one thing. Find creative mentors Recognise Creatives;...
I met a salesman today named Langston Roach. He's the founder of the company that sells mostly cleaning products under the Lanher brand name. Here's...
Every first year retail management student learns quickly the mantra of doing well in business: "Location, location, location". Get the location right and you could...
Doubles (breakfast, lunch and dinner) Inventor of the steel drum (plus Tokyo, Trinidad All Stars, Desperadoes and Exodus) Creators of Crix, Angostura Bitters, Solo and...