Dennis Ramdeen

10 Reasons we can make it to Brazil 2014.
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Because some people believe so. (Crawford and maybe one or two other people expected him to win the 100 metres at the Olympics; you should...
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What is marketing? Lessons from a nutty entrepreneur.
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Remember Jumbo?  He was the flamboyant nuts man who crafted a business out of selling nuts at sports and cultural events.  We can learn a...
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Are we advertising people snake oil salesmen?
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"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - John Wanamaker, US Department Store Merchant John...
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Are Creatives getting a raw deal?
10 ways to get great Creative in your Ad Agency.
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Encourage dissent. Outlaw vanilla. Go for purple cows. Ensure everyone embraces the concept of Positioning.  Aim to own one thing. Find creative mentors Recognise Creatives;...
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Can this German take Trinidad and Tobago to Brazil?
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I was lucky to be one of the first to meet Leo Beenhakker when he first set foot on TT soil and got to spend...
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My dream job.
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I'm actually in my dream job as an ad man; brand builder for a range of brands. Sometimes I wish I had more power. I'm...
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Should I bring my agency in house?
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Yes.  If you have the following: Enough scale for it to make sense If you allow your creative team to create and not be clones...
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Beating the competition through love.
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I met a salesman today named Langston Roach.  He's the founder of the company that sells mostly cleaning products under the Lanher brand name.  Here's...
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“Dat spot is blight”
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Every first year retail management student learns quickly the mantra of doing well in business: "Location, location, location". Get the location right and you could...
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10 Things only Trinidad and Tobago have?
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Doubles (breakfast, lunch and dinner) Inventor of the steel drum (plus Tokyo, Trinidad All Stars, Desperadoes and Exodus) Creators of Crix, Angostura Bitters, Solo and...
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Doing it for "mileage"
“Do it, we will get mileage…”
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The other day my son Sunil was telling me that he wanted to do something with the brand he manages, Wendy's, because "he would get...
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Amy Winehouse. RIP.
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I got to find out about Amy Winehouse only after her death.  Seems like she was one of a kind.  RIP Amy, thanks for leaving...
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