Add Sales. Add Profits. Add Ferrari

All of us in advertising can start looking for a new career or we could do something else.  We could change.  The old media is not working as well as it did 20 years ago.  Is there still room for press, radio and TV in T&T?  Yes absolutely.  And we also need to go where our customers go.  They are online and they are on the go. (mobile).  Finding them is not as hard as you may think.  However, it’s not as easy as placing the full page ad.   And if we do the painful work it takes to gather the data we need to reach customers one on one, the print ad will be the one that’s hard to do.  Have a read of this  church of customer blog for some insights.