Dennis Ramdeen

Give me a Harry Potter and a Barbecue Pit
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I worked at KFC for eight years and one of the key skills they train associates on is up selling. So when you order a...
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Experiential Marketing: What would we do differently if we charged admission?
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The next time you're organising the press conference, prize distribution ceremony for your contest or breakfast meeting, ask yourself this question: What would we do...
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Life without press, radio and TV?
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What if we woke up one morning to find that traditional media was no longer available?  What would brand managers do?  Well for starters they...
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A Competitive Local Television Station?
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This is TTT, Channels 2 and 13… As a child when we heard these words we knew it was time for TV.  And by TV...
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Sampling your product to death…
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We’ve all seen it.  The $15 an hour temp, with the branded T shirt, standing behind the decorated table, handing out samples.  I must say...
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What makes a Good Agency
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Good agency, from client’s perspective: Adds value to strategic discussion, not just gofers Treats clients’ money as if it is their own (assuming they are...
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All Staff are Marketing Staff
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In this blog post, Seth Godin talks about Cultural Wisdom. We spend tons of time doing expensive research to find the insight that drives our...
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How to be a Good Client – From an Agency’s POV
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A client will get the best out of their Agency if they treat them as equals. Not the hired help who takes instructions in a...
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Consistency in Branding: You always know what you get
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I’m looking at CNN the other night, a foreign correspondent reporting from China. The reporter is standing on a sidewalk in Beijing standing in front...
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5 Golden Rules of Billboarding
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Say after me…”A billboard is not a larger version of your press ad.” So here’s 5 rules for a good billboard or banner: 1. Communicate...
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Think-Different
What do you do differently?
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I'm on vacation in Canada and went to a seminar organized by Enterprise Toronto on Low Cost Marketing Tools You can use to Grow Your...
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Anti-Social Media
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With all the attention being paid to social media, this blog is about anti-social media. Here’s some anti-social media: TV ads that run 4 times...
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