Dennis Ramdeen

Wed 21st Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

I’m leafing through the Scorch October edition and I run into a Friskies ad. Now let me say up front that I know zero about...

Give me a Harry Potter and a Barbecue Pit

Tue 20th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

I worked at KFC for eight years and one of the key skills they train associates on is up selling. So when you order a...

Experiential Marketing: What would we do differently if we charged admission?

Fri 16th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

The next time you're organising the press conference, prize distribution ceremony for your contest or breakfast meeting, ask yourself this question: What would we do...

Life without press, radio and TV?

Thu 15th Oct, 2009Sun 9th Jun, 2013|Blog, Marketing Strategy

What if we woke up one morning to find that traditional media was no longer available? What would brand managers do? Well for starters they...

A Competitive Local Television Station?

Mon 12th Oct, 2009Sat 8th Jun, 2013|Ad Industry, Blog, Traditional Advertising

This is TTT, Channels 2 and 13… As a child when we heard these words we knew it was time for TV. And by TV...

Sampling your product to death…

Mon 5th Oct, 2009Sat 8th Jun, 2013|Blog, Marketing Strategy

We’ve all seen it. The $15 an hour temp, with the branded T shirt, standing behind the decorated table, handing out samples. I must say...

What makes a Good Agency

Wed 30th Sep, 2009Sat 8th Jun, 2013|Ad Industry, Blog

Good agency, from client’s perspective: Adds value to strategic discussion, not just gofers Treats clients’ money as if it is their own (assuming they are...

All Staff are Marketing Staff

Fri 25th Sep, 2009Sat 8th Jun, 2013|Blog, Marketing Strategy

In this blog post, Seth Godin talks about Cultural Wisdom. We spend tons of time doing expensive research to find the insight that drives our...

How to be a Good Client – From an Agency’s POV

Fri 18th Sep, 2009Sat 8th Jun, 2013|Ad Industry, Blog

A client will get the best out of their Agency if they treat them as equals. Not the hired help who takes instructions in a...

Consistency in Branding: You always know what you get

Fri 18th Sep, 2009Thu 6th Jun, 2013|Blog, Marketing Strategy

I’m looking at CNN the other night, a foreign correspondent reporting from China. The reporter is standing on a sidewalk in Beijing standing in front...