Brand Management lessons from the Church
On this resurrection Sunday I think it appropriate to use this morning’s Sunday Church visit to make a point about brands. You see every second...
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Make it Better: Word of Mouth Marketing
No Sunday lunch is complete without macaroni pie. A delicious, hearty side dish to a Sunday meal. A complex procedure of boiling macaroni, adding the...
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Make it Better: Have a banana on us…
This morning while doing my weekly stop at our vegetable vendor in St James, the idea came to me. Why doesn't Ras, the owner of...
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Differentiating Yourself – Lessons from Benjai
There have been volumes written on the importance of differentiation. Various methodologies have been developed all aimed at finding the one thing that a brand...
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Social Media Reinventing itself in 2009
2009 has arrived and brings much uncertainty especially given the global economic downturn and the possibility of a recession in T&T. As a marketer in...
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Charitable Carnival: Exclusive to be Inclusive
All Inclusives by their nature are not inclusive at all. And something tells me in 2009 Carnival they will become even more exclusive. So why...
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Positioning … the name of the game
I encountered the following view on the Hindu Business Line on media as brands. On a smaller scale we have a similar situation in T&T,...
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Billboards put your brands into drive time
Have you noticed? Trinidad is being overtaken by what some see as a scar to the landscape; the ubiquitous billboard. Long a part of a...
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19 years – Slight pepperFri 16th Aug, 2024
AI in Action at the UWI Garden PartyMon 5th Aug, 2024
- BBQ Fundraiser for Candice Spence-VillafanaTue 27th Feb, 2024
Guava SeasonWed 31st Jan, 2024
Meet our new Intern – JosephMon 26th Jun, 2023
chat gbt talks back…and fastThu 26th Jan, 2023
Pepper Advertising launches 2 new GuysWed 4th Jan, 2023
23 predictions for 2023 in T&TThu 29th Dec, 2022
Pepper picks Ariana for Golden PepperMon 19th Dec, 2022
10 things Marketing in T&T needs to fixTue 22nd Nov, 2022
The Old Agency Model has died.Mon 31st Oct, 2022
Keep your Brand Engine runningMon 26th Sep, 2022
Beware the Echo ChamberThu 22nd Mar, 2018
Has steelband music’s shelf life expired in T&T?Sun 26th Aug, 2012
Would Rolex sponsor an All Fours League?Sat 8th Oct, 2011
The brand gurus have become commodities ourselvesTue 23rd Nov, 2010
Networking made easy by Michael Port.Thu 29th Sep, 2011
Kobe vs Messi: scores wellMon 10th Dec, 2012
Client-Agency relationship…partner or hired help?Wed 31st Jul, 2013
Differentiating Yourself – Lessons from BenjaiFri 27th Feb, 2009
- TTMF – Here to Home PartyTue 30th Jun, 2020
TTMF BillPay Online GraphicThu 25th Jun, 2020
Protox Pro MemesThu 25th Jun, 2020