Make it Better: Word of Mouth Marketing

No Sunday lunch is complete without macaroni pie. A delicious, hearty side dish to a Sunday meal. A complex procedure of boiling macaroni, adding the right amount of milk, cheese, salt, eggs, and maybe an individual ingredient that gives it a distinguished mark to its’ maker. After it’s been semi-cooked, it has to be put in a greased dish and then covered with more cheese and baked.

Not everyone can make a great macaroni pie, but a Sunday lunch without it; is a lunch with something missing.

My personal take on what makes a great macaroni pie is not just in the detail and process, it’s in the continuation of the love throughout it. It’s the cook desire to make it the best, cheesiest pie for the hungry family that will be eating it. And so it is with the products we love best.

Like the Ipod from Apple, the (more or less) spam-free secure social network that is Facebook, the consistent know-it-all of Google. Products that are now indispensable in our everyday lives, not just because they made something convenient, but because they’re always trying to outdo themselves with the us in mind.

We get a tingling sensation that making the Ipod smaller, more user-friendly yet with bigger storage can’t be an easy job. Engineers are banging their heads on some stainless steel surface somewhere. Due to the low spam and pop-up of Facebook, I’m imagining that Mark Zuckerberg and his army of computer programmers are battling evil spam-ware on a daily basis, while my friends and I obliviously upload pics and change our statuses. Google, well Google is just good. And we’ve all heard about their insane amenities for their workers, including the on-the-job massages and free carwash.

These products have already earned their owners millions, and still they keep improving them. Not just because they think we’re going to buy it, but because they know that if they focus on how to make something better, WOM will continue to make it a staple in our lives.

How do you make your macaroni pie?