Eric Barry

Mon 1st Oct, 2018Mon 1st Oct, 2018|Blog

Don't you just love when you see a television ad for the first time and somethings are not making any sense, until at the end,...

I snickered and I wondered

Thu 27th Sep, 2018Thu 27th Sep, 2018|Blog

I recently saw the Snickers ad featuring William Dafoe and the digital re-imaging of 1960's movie icon Marilyn Monroe. It is brilliantly funny and communicates...

Grenada Carnival – Hot and Spicy!!

Tue 28th Aug, 2018Tue 28th Aug, 2018|Blog

A few months ago I wrote a blog about the threat to Trinidad & Tobago's carnival by the neighbouring islands' own carnival festivity. Well, I...

McDonald’s, Zuckerberg and Me

Mon 23rd Jul, 2018Mon 23rd Jul, 2018|Blog

Sometimes I think Zuckerberg should rename his social media platform, Complain Book. He was wise to not include a dislike button as that would have...

What’s behind the Domino’s Paving for Pizza ad.

Wed 20th Jun, 2018Wed 20th Jun, 2018|Blog

So while doing my research on the Domino's Paving for Pizza campaign, I discovered that they actually did tests of how the pizza is affected...

Domino’s paves the way

Wed 20th Jun, 2018Wed 20th Jun, 2018|Blog

We have all had that moment where we see someone do something clever and new, and we say to ourselves, "Why didn't I think of...

Should brand “Trini Carnival” be worried?

Fri 8th Jun, 2018Fri 8th Jun, 2018|Blog

In 2009 I went to Vincy Mas for the first time. As I made my way from the tarmac to the main building, I saw...

Creative that gets attention.

Mon 30th Apr, 2018Wed 9th May, 2018|Blog

Recently, the agency had to put out a vacancy ad. I was assigned to write the copy for that job. Being in a creative industry,...

I have a question about T&T advertisers

Mon 9th Apr, 2018Mon 9th Apr, 2018|Blog

While looking at the Commonwealth Games over the weekend on FlowSports, I noticed something. I saw no ads from any Trinidad and Tobago brands. Why...

Are Agency Awards events a waste of time?

Thu 5th Apr, 2018Fri 20th Apr, 2018|Ad Industry, Marketing Strategy, Traditional Advertising

Several years ago, after the advertising awards, the winning agencies did their usual boasting of their achievements in the newspaper. On seeing this, a supermarket...

Panther Power

Wed 14th Mar, 2018Wed 14th Mar, 2018|Ad Industry, Blog, Marketing Strategy, Off-Topic, Traditional Advertising

The film Black Panther is performing savagely at the box office, breaking records every which way it can. What is causing this super hero-like performance...