In a post today by Seth Godin, he reminds us of the power of 15%. Listen to Seth:
“When a newspaper loses 15% of its readers or 15% of its advertisers, it goes out of business. There are still people who want to read it, still people who want to advertise, but it’s gone.
When a technology company increases its sales by 15%, profits will double. The sales line doesn’t have to increase that much for profits to soar.
It’s so tempting to head for green fields with a new thing, a new market, a new business. But in fact, 15% right here and right now might be exactly what you need.”
I think the PNM will have a tough time holding on to 100% of the people who voted for them in the last Locals and they are definitely not going to attract 15% more. Dr. Rowley has had the impossible task of defending the indefensible. His real work starts on Tuesday 27th July. Starting Tuesday, he must hope that his opponents make many unforced errors while winning some points of his own doing. The PP errors will come, that’s life. It’s up to Dr. Rowley to not just re-brand the PNM but also to check to see if the PNM product needs a make over, building on the strengths it possesses while changing some of its ingredients. So “Seth’s 15” is not likely to serve the PNM and Dr. Rowley well tomorrow, but it can get them started towards another 15, 2015.
