Recently a friend posted on her Facebook wall a simple testament to her favourite watering hole. It was a picture of very frosty Stag bottle which she captioned, “This is why we always by Kevin.”
Now, my friend does not work in the advertising field, but this is a brilliant piece of advertising. With that simple, short line of copy and the image of the beastly cold beer, nothing more is needed. I just have two things to say; being a drinker, I want to know where Kevin’s place is, and secondly, as a copywriter, why didn’t I think of that copy first?
