Should George’s X Doubles have a website?
I can feel it. We are going to wake up one day soon and find everyone, even a double’s vendor has a website and a blog. And why not?
George’s X sells more per employee than most restaurants in T&T. She is a very astute business woman. Starting with the absolute bravado and poetry of her brand name. She understands pricing, product development (proprietary sweet sauce), distribution (recently located to Coco Lounge carpark/another positioning statement?) and promotions (her name and product reputation is her best advertising)
It used to be that Doubles Vendors could not afford to advertise. Could not afford to have more than one branch. (only Ali’s Doubles as far as I know didn’t believe that) And could not price higher than the guy down the street. Well all of that is changing. Doubles is no longer a commodity and George’s X is the perfect brand to go national and maybe even regional.
So if I were her advisor (not that she appears to need one), here’s what I would suggest she do:
• Beef up her manufacturing machine, including processes and quality control and getting the formula recorded
• Add a few more locations (mainly urban/leave the rural for Mom and Pops)
• Innovate (add higher margin new products- shrimp doubles anyone?)
• Start a conversation on the web with Trinidadians and visitors
• Merchandise the brand (= advertising and revenue generation)
After this, the Geroge’s X Roti chain can’t be too far away. Can’t wait!
