No I’m not starting a branch of St Vincent de Paul. My Mom does her part there. What I’m talking about is your smarts. Your positioning, plumbing, publicizing, printing and photo-taking smarts. We’ve been brought up (I was any way) to hide what we know and only reveal it in exams and job interviews. So what we have is this sea of knowledge and skills that are really under utilized. It’s like having a 3 ton truck for a 2 street paper route. We use it, it works and yet it could do so much more. And when we share we don’t give our competition help. We help ourselves. Because we are seen as mavens. This week I attended a seminar where the owner of Ferreira’s Optical undressed his brand in public. Some of his competition were in the room. Does that make him an ass? I don’t believe so. It tells his people (who were well represented) that they are in the right company, in more ways than one.