‘Double’s has been around forever. At least since the 60’s. In the last 10 years or so it has exploded. Why? What’s the tipping point that caused it to go from occasional treat to morning ritual. Here are my 10 best guesses that combine to make it irreplaceable:
- It is perfectly priced. Price/Value are in perfect harmony
- It is always available. It’s always within a breath of desire. (you can even find one in your neighbourhood Tru Valu)
- You can choose your favorite one. Some people like a dense barrah, others like them light and fluffy
- It’s quick (especially if you “eating here”)
- Regulars get credit (for those ‘dry’ days)
- It is experiential. A doubles man without lyrics is a former doubles man. America has Starbucks, we have Doubles
- Slight pepper. Plenty pepper. Some people even have doubles with their pepper. We love pepper in Trinidad
- It’s the great equalizer. From CEO to courier are comfortable customers
- Product innovations including “Triples”, cucumber, chadon beni and more
- Made today. Sold today. Doubles is made fresh everyday
