Blog

10 lessons learnt in 10 years in business in T&T.
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Eleven years ago I was in my dream job heading the largest ad agency in T&T working with some really bright and passionate young people....
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No Words
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For my blog entry this week, I thought of writing about local ads, television ads to be more specific. I thought that I would ask...
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The digital dead
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I, like many other Facebook users, have been reminded a friend who has passed each time their birthday comes around. I have often wondered if...
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Media Planner
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Media planners combine creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. They...
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11 best Marketers in Trinidad and Tobago.
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I'm going to stick my neck out and name 11 people who would make my Marketing Team.  These are marketers who have proven their ability...
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T&T politicians still need to kiss babies.
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Once upon a time T&T politicians’ main form of communication to the electorate was the "Political Meeting", usually of the "cottage" or "public" variety.  Politicians...
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Will you be missed?
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I've been driving pass this sign for the last few weeks and always wonder what it was about Mr. Fawthrop that caused this show of...
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Accounting Assistant
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The Accounting Assistant is responsible for specific accounting functions including accounts payable, reconciliations and assistance with accounts receivable. The successful candidate will have at least:...
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Sex sells. You don’t.
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It's amazing the pictures that people send to advertising agencies hoping to land a spot in an ad. For some reason, the adage that "sex...
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Fay Ann – Zigging when others zag.
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Nigel Campbell whose opinion I value had this to say about the new Raze video: "So all Fay Ann wanted to do was make this...
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Want to get more sales? Call a meeting.
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Meetings are the security blankets of us marketing and sales folks.  Whenever sales are down, what do we do?  We call a meeting.  Competitors launch...
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A smart couple from Tobago is making things hot.
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Tobago holds a special place in the hearts of Trinidadians.  We Trinis wish we could enjoy the stress free life they lead.  We admire their...
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