Blog

Machel’s share of voice is equal to his share of market. And some.

Thu 16th Feb, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

If your product is as good as or better than your competitors, then you have to get 3 more things right. You have to make sure...

From Valentine to Bernadine

Tue 14th Feb, 2012Fri 7th Jun, 2013|Blog, Off-Topic

So today is Valentine's Day, a day that lovers exchange flowers, chocolate, gifts and personal sentiment. All in the name of St. Valentine. Who was...

Improving a Rolex.

Sun 12th Feb, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

The challenge for brands is to deepen the connection with its tribe. This can be done by really understanding what they want and giving them...

5 Funniest Super Bowl Ads

Wed 8th Feb, 2012Mon 24th May, 2021|Ad Industry, Blog

Humour can be a great way to tap into emotion and remain memorable. Car manufacturers, Doritos and the use of animals, pets or children tend...

In the land of the blind…

Wed 8th Feb, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy

Desiderius Erasmus Roterodamus is credited with coming up with the phrase, "in the land of the blind, a one eye man is king". I first...

Sponsorhip is more than writing a cheque

Sat 4th Feb, 2012Fri 7th Jun, 2013|Blog, Marketing Strategy, Traditional Advertising

One of the ways brands are able to connect with people are through sponsorships of events and alliances with celebrities, social, cultural and sporting groups. ...

We are all Self-Employed.

Fri 3rd Feb, 2012Fri 7th Jun, 2013|Blog, Off-Topic

We are all self-employed. One in six of my Linked-in connections has changed jobs in the past year. Once upon a time, people worked 35...

Not the letter I would have written

Sat 28th Jan, 2012Sun 21st Jun, 2020|Blog, Marketing Strategy

This letter reveals a few things. Mrs Blackman is under extreme stress as one would expect. Mrs Blackman does not understand that this is her...

Fatima fete ticket lottery – CONGRATULATIONS!!!!

Thu 26th Jan, 2012Sun 9th Jun, 2013|Blog, Marketing Strategy

Differentiation is key to branding. The Fatima Fete, put on by its Old Boys Association (FOBA), continues to show that its organisers understand what it...