Blog

The Rules behind Breaking Creativity Rules
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We don't invest enough in our Creative People in Ad Agencies in T&T and the Caribbean. Yes I know I'm generalising, and there are exceptions, but...
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Smartphone Addiction
Have Smartphones Eliminated Talking?
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Once upon a time, in a land far, far away, I used to brag about not having a cell phone. I’d crow about being the...
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Should ad agencies become the client?
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Just in case you did not notice, let me point out to you that the Ad Agency business is changing.  Agencies are being asked to...
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Save one life in Africa today.
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Photo by Espen Faugstad Seth Godin has made an appeal today, Malaria Day, for us to help fund mosquito nets that help curb Malaria.  Please...
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Workplaces fit for monkeys.
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I read an article in the NY Times by Kevin Delaney today by the same title and thought it was hitting close to home.  The...
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10 Reasons we can make it to Brazil 2014.
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Because some people believe so. (Crawford and maybe one or two other people expected him to win the 100 metres at the Olympics; you should...
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What is marketing? Lessons from a nutty entrepreneur.
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Remember Jumbo?  He was the flamboyant nuts man who crafted a business out of selling nuts at sports and cultural events.  We can learn a...
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The Era of the 8-to-4 Job is Over
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Well, in Trinidad, at least, its slowly coming to a close. More and more of my acquaintances, especially those in the IT field, are working...
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Are we advertising people snake oil salesmen?
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"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - John Wanamaker, US Department Store Merchant John...
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Are Creatives getting a raw deal?
10 ways to get great Creative in your Ad Agency.
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Encourage dissent. Outlaw vanilla. Go for purple cows. Ensure everyone embraces the concept of Positioning.  Aim to own one thing. Find creative mentors Recognise Creatives;...
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Can this German take Trinidad and Tobago to Brazil?
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I was lucky to be one of the first to meet Leo Beenhakker when he first set foot on TT soil and got to spend...
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My dream job.
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I'm actually in my dream job as an ad man; brand builder for a range of brands. Sometimes I wish I had more power. I'm...
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