Blog

Should I bring my agency in house?
Thu 11th Aug, 2011|Ad Industry, Blog
Yes.  If you have the following: Enough scale for it to make sense If you allow your creative team to create and not be clones...
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Beating the competition through love.
Sun 7th Aug, 2011|Blog, Marketing Strategy
I met a salesman today named Langston Roach.  He's the founder of the company that sells mostly cleaning products under the Lanher brand name.  Here's...
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Scotch Brite ad hits the spot clean
Thu 4th Aug, 2011|Ad Industry, Blog
I came across this ad recently and thought it definitely deserved good mention. SPOILER ALERT!!! If you want to enjoy the ad as I did...
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“Dat spot is blight”
Wed 3rd Aug, 2011|Blog, Marketing Strategy
Every first year retail management student learns quickly the mantra of doing well in business: "Location, location, location". Get the location right and you could...
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10 Things only Trinidad and Tobago have?
Mon 1st Aug, 2011|Blog, Marketing Strategy
Doubles (breakfast, lunch and dinner) Inventor of the steel drum (plus Tokyo, Trinidad All Stars, Desperadoes and Exodus) Creators of Crix, Angostura Bitters, Solo and...
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Doing it for "mileage"
“Do it, we will get mileage…”
Sat 30th Jul, 2011|Blog, Marketing Strategy
The other day my son Sunil was telling me that he wanted to do something with the brand he manages, Wendy's, because "he would get...
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Amy Winehouse. RIP.
Fri 29th Jul, 2011|Blog, Off-Topic
I got to find out about Amy Winehouse only after her death.  Seems like she was one of a kind.  RIP Amy, thanks for leaving...
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Making a list of Trinidad and Tobago “geniuses”.
Wed 27th Jul, 2011|Blog, Off-Topic
Genius (plural geniuses[1][2]) is something or someone embodying exceptional intellectual ability, creativity or originality, typically to a degree that is associated with the achievement of...
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T&T Carnival is now solidly bourgeois.
Wed 27th Jul, 2011|Blog
Elbowing poor people out of Carnival Trinidad Carnival has become an upper middle class festival.  The lower end of the middle class and the poor...
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10 things T&T Carnival needs to make it better in 2012
Tue 26th Jul, 2011|Blog, Off-Topic
Designated Drivers Steelband All Inclusives (Steel and DJ only) More and cleaner toilets Large and Medium Bands go to Savannah only on one day (LIVE...
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We need more funnels.
Sat 23rd Jul, 2011
I figured it out this week.  It hit me like a ton of bricks.  Decision making is too centralised in our country.  It's too concentrated...
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What’s your ad agency’s hot dog?
Fri 22nd Jul, 2011|Blog, Marketing Strategy
A hot dog stand could get along without mustard, onions, relish, bacon bits and maybe even ketchup.  It could not survive without hot dogs.  So...
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