Blog

10 Things Gayelle can do to survive.
Sun 22nd May, 2011|Blog, Marketing Strategy
Gayelle appeals to a niche target in a tiny tiny population.  So that's niche squared.  So on it's best day Gayelle will only ever attract...
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Kate, Obama and Bin. Steups!
Thu 19th May, 2011|Blog, Digital Marketing
If I were Kate Middleton, I would have let go a prolonged "steups" across the Atlantic toward President Obama and his War Room compatriots. Just...
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Socially unsocial
Thu 19th May, 2011|Blog, Digital Marketing
By now regulars should be aware of my aversion (somewhat) to the "social networking" toys of today. I am sorry, but I am not fully...
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9 Questions with… Dennis Ramdeen
Wed 18th May, 2011|Blog, Marketing Strategy, News, Pepper
Pepper kicks off  its 9 Questions video series in a sit-down with our very own Managing Director and Chief Inspirer - Dennis Ramdeen. Dennis' illustrious...
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Do you remember?
Thu 12th May, 2011|Ad Industry, Blog
I am curious to know which television ads people remember from their childhood. I am amazed at the stuff that have been etched in my...
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I eh sayin’ nothin’
Thu 12th May, 2011|Blog, Marketing Strategy
I consider myself fairly intelligent and rarely incorrect. On the odd occurrence that my judgment errs, I will be mature about it and say, "I...
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Guardian leads the leaders.
Sun 8th May, 2011|Blog, Marketing Strategy
“Tonight I can report to the American people and the world that the United States has conducted an operation that killed Osama bin Laden,”  These...
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webdesign position
Wanted: A Freelance Web Designer
Tue 3rd May, 2011|News
Designers, Artists & Programmers with web savvy - freelance for Pepper-e, Pepper Advertising's Digital Marketing team! What you'll be working on: Landing Pages, Microsites, Registration...
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Productivity determines prosperity – Professor Michael E. Porter
Tue 3rd May, 2011|Blog, Marketing Strategy
I had the distinct pleasure of attending DLIC 2011 featuring Professor Michael E. Porter on March 25. As a business student I studied Porter’s 5...
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Is Japs the new Royal Castle?
Mon 25th Apr, 2011|Ad Industry, Blog, Traditional Advertising
For those of us whose universe is defined as west of the lighthouse, Japs could be a wrecker service.  I first heard about Japs from...
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Permission to Fail.
Sun 17th Apr, 2011|Ad Industry, Blog
I once had a client who announced at a staff rally that the Company's staff had permission to fail.  In fact, I heard him say...
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Caribbean Airlines seeing RED.
Sat 16th Apr, 2011|Blog, Marketing Strategy
What should CAL do to send RED back to Ireland? Have a read of the How Budget Airlines work below and it offers some clues...
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