Blog

Are Ad Agencies dying?
Fri 27th May, 2011|Ad Industry, Blog, Traditional Advertising
As the operator of an ad agency, I have to tell you that these days I have been thinking about the changes I'm seeing and...
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New Age advertising – The rise of Twitter
Thu 26th May, 2011|Blog, Digital Marketing, Marketing Strategy
twit·ter v. twit·tered, twit·ter·ing, twit·ters v.intr. 1. To utter a succession of light chirping or tremulous sounds; chirrup.  2. a. To speak rapidly and in...
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10 Things Gayelle can do to survive.
Sun 22nd May, 2011|Blog, Marketing Strategy
Gayelle appeals to a niche target in a tiny tiny population.  So that's niche squared.  So on it's best day Gayelle will only ever attract...
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Kate, Obama and Bin. Steups!
Thu 19th May, 2011|Blog, Digital Marketing
If I were Kate Middleton, I would have let go a prolonged "steups" across the Atlantic toward President Obama and his War Room compatriots. Just...
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Socially unsocial
Thu 19th May, 2011|Blog, Digital Marketing
By now regulars should be aware of my aversion (somewhat) to the "social networking" toys of today. I am sorry, but I am not fully...
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9 Questions with… Dennis Ramdeen
Wed 18th May, 2011|Blog, Marketing Strategy, News, Pepper
Pepper kicks off  its 9 Questions video series in a sit-down with our very own Managing Director and Chief Inspirer - Dennis Ramdeen. Dennis' illustrious...
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Do you remember?
Thu 12th May, 2011|Ad Industry, Blog
I am curious to know which television ads people remember from their childhood. I am amazed at the stuff that have been etched in my...
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I eh sayin’ nothin’
Thu 12th May, 2011|Blog, Marketing Strategy
I consider myself fairly intelligent and rarely incorrect. On the odd occurrence that my judgment errs, I will be mature about it and say, "I...
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Guardian leads the leaders.
Sun 8th May, 2011|Blog, Marketing Strategy
“Tonight I can report to the American people and the world that the United States has conducted an operation that killed Osama bin Laden,”  These...
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webdesign position
Wanted: A Freelance Web Designer
Tue 3rd May, 2011|News
Designers, Artists & Programmers with web savvy - freelance for Pepper-e, Pepper Advertising's Digital Marketing team! What you'll be working on: Landing Pages, Microsites, Registration...
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Productivity determines prosperity – Professor Michael E. Porter
Tue 3rd May, 2011|Blog, Marketing Strategy
I had the distinct pleasure of attending DLIC 2011 featuring Professor Michael E. Porter on March 25. As a business student I studied Porter’s 5...
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Is Japs the new Royal Castle?
Mon 25th Apr, 2011|Ad Industry, Blog, Traditional Advertising
For those of us whose universe is defined as west of the lighthouse, Japs could be a wrecker service.  I first heard about Japs from...
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